Associate Director of Paid Social

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead a pod of up to 8 Social Media Strategists • Set goals for each client engagement in the pod • Ensure clients follow paid social advertising best practices and Directive’s methodology • Help strategists overcome campaign approval barriers • Identify roadblocks in strategist 1:1 conversations and establish action plans • Build structure, create cadence, provide proactive support, and empower the team through clear expectations • Manage up to 8 Strategists and Senior Strategists • Meet and exceed department KPIs, including client growth and goal attainment • Build client trust and relationships that support renewals with senior stakeholders • Surface cross-sell opportunities aligned with client goals • Offset client churn through referrals, upsells, and cross-sells • Communicate results to client contacts, executives, and internal team members • Make strategic decisions for account direction and talent growth and retention • Travel to visit clients approximately once per year per client or as needed

🎯 Requirements

• 4+ years of experience working at a performance/digital marketing agency, with B2B experience a bonus • 2+ years of people management experience • Deep expertise in paid social advertising, specifically LinkedIn Ads and Meta • Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV • Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar advertising platforms and tools • Ability to delegate to team members • Ability to de-escalate client issues and proactively prevent them • Strong understanding of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive and measure results via OCT • Proven, measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Ability to organize, prioritize, and manage multiple projects simultaneously • Ability to travel to visit clients approximately once per year per client or as needed • Must be eligible to work in the US now and in the future without sponsorship • Must currently reside in the US • Ability to operate a laptop, software platforms, and office productivity tools • Reliable internet access and a professional background • Ability to remain stationary for extended periods and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat • Remote work from anywhere in the US • Option to use state-of-the-art offices in Irvine, California • PC or Mac available