Performance Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $55k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360 • Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and optimization recommendations • Monitor campaign performance daily and identify trends, issues, and opportunities • Conduct keyword research, search query analysis, and competitive monitoring • Support campaign launches, promotions, enrollment season initiatives, and market-specific programs • Assist with testing across ad copy, bidding strategies, audiences, landing pages, and campaign structures • Analyze campaign data and recommend improvements to enrollment volume, conversion rates, Cost per Enrollment, and ROI • Prepare recurring campaign reports and performance summaries • Monitor pacing and budget delivery against enrollment goals • Validate campaign tracking and reporting accuracy • Assist with forecasting, trend analysis, and performance investigations • Collaborate with agency partners on campaign updates and optimizations • Partner with Analytics, Enrollment, Marketing, and Digital teams • Coordinate campaign assets, creative approvals, and implementation requirements • Perform quality assurance checks on campaigns, tracking, and reporting • Maintain campaign documentation, testing logs, and performance records • Support process improvement and automation initiatives

🎯 Requirements

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns • In-depth experience with Google Ads and Google Analytics • Experience analyzing campaign performance data and making optimization recommendations • Strong analytical and problem-solving skills • Excellent attention to detail and organizational skills • Proficiency with Excel and performance reporting tools • Strong written and verbal communication skills • Familiarity with bid management platforms such as SA360 is preferred • Experience with Microsoft Ads is preferred • Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred • Experience in lead generation, education, healthcare, financial services, or other performance-driven industries is preferred • Familiarity with tagging, tracking, and attribution concepts is preferred • Experience leveraging AI-powered tools to improve marketing workflows and campaign performance is preferred

🏖️ Benefits

• Eligible to participate in an annual incentive program • Benefits offered by Pearson (linked in the posting)