Paid Media Specialist

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Reflex Media, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

👥 B2C

🤖 Artificial Intelligence

Marketing • B2C • Artificial Intelligence

Reflex Media, Inc. is a brand development and management company that designs, builds, brands, markets, and operates consumer-facing digital services. The company emphasizes combining creativity, marketing strategy, and technology—particularly data science and AI/ML—to create and manage brands (notably dating services) and deliver seamless, secure user experiences. Reflex Media handles in-house product design, growth marketing, analytics, and platform management while promoting a collaborative, creative company culture.

📋 Description

• Own the day-to-day build and management of paid campaigns across Google Ads, Meta, TikTok, Snapchat, Pinterest, LinkedIn, and additional test platforms • Structure accounts for scale, including campaign taxonomy, ad-group logic, audience layers, bidding strategy, naming conventions, and asset organization • Perform daily optimization through bid adjustments, negative keywords, audience pruning, budget reallocation, and creative rotation • Manage monthly paid-media spend at the $250K+ level and scale or reduce spend based on performance • Deploy advanced bidding strategies including tCPA, tROAS, Advantage+, PMax, and value-based bidding • Serve as primary liaison with ad-platform representatives, including beta access and policy escalations • Own event tracking and conversion setup across GTM, GA4, server-side infrastructure, MMP/attribution tools, and platform pixels/CAPIs • Enforce clean UTMs, correct conversion events, deduplicated pixels, and documented measurement plans • Pull campaign analyses in Looker, Tableau, or the data warehouse • Translate ROAS, CPA, CTR, CPC, and CPM into LTV, CAC, payback, and contribution margin for leadership • Run continuous weekly testing of ad copy, hooks, static and video creative, thumbnails, and landing-page pairings • Brief the Creative team with performance data, competitor references, hypotheses, format specifications, and success metrics • Track creative fatigue and rotate assets before performance declines • Recommend channel mix and monthly budget allocation • Support upper-funnel media planning, measurement, and testing across YouTube, connected TV, and selected traditional/OOH channels • Partner with Lifecycle Marketing, Growth Experimentation, CRM, and Web teams • Conduct competitor intelligence using Meta Ad Library, TikTok Creative Center, SEMrush, and SimilarWeb • For the senior level, own strategy, mentor and review work, set team standards, and advise on incremental spend allocation

🎯 Requirements

• Hands-on experience planning, buying, and managing full-funnel paid campaigns across paid search, paid social, and paid video • Preferably experience with a consumer subscription, marketplace, mobile-first, dating, or social platform • Deep hands-on fluency in Google Ads and Meta Ads Manager • Direct hands-on experience with at least one of TikTok, Snapchat, Pinterest, or LinkedIn; multiple platforms are a strong plus • Working knowledge of GTM, GA4, server-side tracking, and CAPI setups, with experience building them directly • Strong analytical fluency • Comfortable with Excel/Sheets, including pivot tables, VLOOKUPs, and data modeling • Experience using Looker, Tableau, or a data warehouse for independent analysis • SQL is a strong plus • Ability to audit existing ad accounts, identify structural or spending inefficiencies, and ship improved campaigns in week one • Daily use of ChatGPT, Claude, or similar AI tools for ad copy, creative briefs, performance analysis, and workflow automation • Strong operational discipline, including timely delivery, tight QA, clean naming, and documentation • Paid Media Specialist: 3–5 years of hands-on paid media experience • Paid Media Specialist: proven ownership of monthly ad spend in the $100K–$250K+ range across multiple channels • Senior Paid Media Specialist: 5–8+ years of hands-on paid media experience • Senior Paid Media Specialist: proven ownership of $500K+ monthly ad spend with measurable CAC and payback results • Senior Paid Media Specialist: experience with at least two of programmatic DSP, connected TV, incrementality testing, geo holdouts, or MMM • Preferred: experience at a consumer subscription business or top consumer/DTC agency • Preferred: Google Ads and Meta Blueprint certifications or equivalent demonstrated proficiency • Preferred: hands-on experience with AI-driven media buying, creative generation, and optimization tools • Required travel for team meetings, offsites, shoots, and project needs

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • 401(k) • Standard benefits package • Clear advancement path as channel ownership and budget scope grow • Fully remote work within the US