Associate, Paid Search Media

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RKD Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1970

🤝 Non-profit

📣 Marketing

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Manage Google Ad Grants at least once every two weeks, including writing and testing text ads and extensions, selecting keywords and negative keywords, and checking conversion tracking quality • Build and manage new Google Ad Grant campaigns requested by clients and account teams through Workfront • Send monthly Ad Grant reports with performance notes, optimizations, asset requests, and internal notes • Manage paid search accounts at least once each week • Adjust bids to optimize CPA and monitor budgets and media plans to prevent under- or over-pacing • Build and manage new paid campaigns through Workfront • Report on paid search performance according to internal media-team or account-team requests • Set up conversion tracking at campaign launch using Google Tag Manager for Google Ads and Microsoft Advertising • Escalate technical issues outside the media team's expertise to account and technical teams • Produce SEO and keyword recommendations for National client pages using keyword tools, organic searches, long-tail terms, and planned ad copy

🎯 Requirements

• Bachelor's degree in business, advertising, marketing, or related fields • Minimum 1 year's experience or a solid internship in a similar environment • Excellent written and verbal communication skills • Solid organizational skills, attention to detail, and multitasking ability • Experience with Workfront or similar applications • Strong working knowledge of Microsoft Office • Experience managing paid search campaigns on Google Ads or Microsoft Advertising is a plus • Proficiency with digital marketing tools and platforms, including Google Analytics, is a plus • No sponsorships available for this position

🏖️ Benefits

• Remote work • Full range of benefits • Highly competitive compensation commensurate with experience