Performance Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🗽 New York – Remote

🗽 New York – Remote

💵 $100k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Feeld

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🧘 Wellness

💰 $500k Angel Round on 2015-10

B2C • Wellness

Feeld is a dating app designed for individuals with open-minded perspectives seeking more meaningful connections. The platform encourages users to express themselves freely, share their preferences both in and out of the bedroom, and connect with like-minded individuals. Feeld aims to provide a respectful and liberating environment for users to explore their sexuality and relationship norms, as evidenced by user testimonials highlighting positive experiences. The app also fosters community interactions through offline events like socials and talks. Additionally, Feeld publishes a magazine that explores various aspects of relationships and sexuality, offering further insights and community engagement.

📋 Description

• Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing. • Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities. • Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination. • Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables. • Develop performance creative briefs with Creative, Brand Marketing, Social, and agency partners. • Translate performance data into actionable creative and channel learnings. • Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with support from Performance Marketing, Data, and Finance leadership. • Support market-specific growth plans using local-market insights, audience learnings, and paid-media opportunities. • Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.

🎯 Requirements

• Owned performance marketing workstreams with clear growth targets, including campaign execution, optimisation, reporting, and KPI delivery. • Hands-on experience across paid social and/or search. • Channel fluency across Meta, TikTok, Google, Apple, or other acquisition channels. • Experience with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces. • Comfortable coordinating specialist partner support. • Experience working with media agencies or external creative partners. • Ability to balance collaboration with accountability. • Experience translating creative performance learnings into concrete action items for future creative. • Clear communication with stakeholders across functions and levels, including surfacing risks and opportunities to leadership. • Experience in a fast-paced, remote-first, or startup environment. • Bonus: experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects. • Bonus: experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results.

🏖️ Benefits

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups • Transparent, honest, and equitable compensation system • Competitive wage • Remote interviews • Flexible start date