Senior Director, Paid Media

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $156k - $220k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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MediaAlpha

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

✈️ Travel

💰 Private Equity Round on 2019-02

Consulting • Healthcare • Travel

MediaAlpha is a technology-driven company that specializes in optimizing customer acquisition efforts through data science. They focus on high-consideration categories such as insurance, personal finance, travel, and education, providing solutions that include programmatic advertising, lead generation, and real-time bidding. By leveraging advanced technology and analytics, MediaAlpha aims to maximize the value of every consumer interaction for businesses.

📋 Description

• Own the full paid media strategy across social, search, native, display, and retargeting, with Meta as the primary channel and proving ground • Set channel-level investment strategies, budget allocation frameworks, scaling criteria, and ROI guardrails across the portfolio • Define the strategic direction for paid media and align it with MediaAlpha’s broader growth strategy • Ensure positive ROI across all paid media investment and own performance accountability end-to-end • Hire, lead, coach, and develop a team of channel-specific analysts • Translate campaign performance into executive-ready narratives connecting channel metrics to business outcomes • Partner directly with cross-functional leadership • Leverage AI tooling to accelerate creative production and UGC video at scale • Build and run a high-velocity creative testing engine across static, video, and UGC formats • Use downstream quality and conversion insights to guide creative and targeting decisions • Ensure paid media activity complies with applicable laws, regulations, and platform policies, including TCPA and state-specific insurance advertising requirements

🎯 Requirements

• Personally managed $1M+ per month in Meta ad spend; hands-on experience required • Proven track record running profitable, ROI-positive paid media in the lead generation space • Experience in a performance-first environment where every dollar of spend is expected to earn its place • Strong command of paid social, including creative diagnosis, audience strategy, bidding mechanics, and distinguishing creative, targeting, and measurement problems • Experience running ads across search, display, native, and retargeting platforms • Experience building or scaling a paid media team, including hiring and developing junior channel specialists • Genuine enthusiasm for using AI tools to accelerate creative production at scale • Strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality • Experience in insurance or adjacent regulated categories strongly preferred • Familiarity with lead generation compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints strongly preferred

🏖️ Benefits

• Annual bonus program and participation in our Restricted Stock Unit program • 100% Employer-paid health, dental, and vision insurance for you, your dependents, and spouse or registered domestic partner • 100% employer-paid long-term disability and life insurance • 401(k) retirement plan with matching contributions to help you plan for your future • Open Paid Time Off policy with a birthday day off, 13 holidays, and 5 Recharge days • Professional development reimbursement • Cell Phone, Wellness, and Internet expense reimbursement, along with a subscription to the Calm App • 100% fully paid parental leave for team members up to 22 weeks for the primary caregiver and 12 weeks for the secondary caregiver • Dog-friendly offices (LA and AZ) along with a $300 pet adoption reimbursement