Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

❄️ Minnesota, Utah – Remote

❄️ Minnesota – Remote ⛷️ Utah – Remote

💵 $95k - $149k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Digi International

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Digi International is a global provider of industrial IoT and M2M products, software, and managed services. The company designs and supplies embedded system-on-modules, RF modules (XBee), cellular routers and gateways, and related hardware, while offering cloud-based device management (Digi Remote Manager), security frameworks (Digi TrustFence), connectivity platforms, and professional/managed network services for enterprise, industrial, transportation, medical, and smart-city applications.

📋 Description

• Own the full demand generation function, including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting • Build HubSpot as the marketing platform of record, including lead scoring, lifecycle stages, campaign attribution, and MQL-to-SQL reporting • Design and execute integrated campaigns for Fleet and Asset Optimization and Connected Product buyer personas • Partner with the Growth Engineer to use Particle platform usage signals, behavioral triggers, and product-qualified account data in HubSpot workflows • Develop and distribute content that drives organic traffic, builds credibility with developer and engineering audiences, and supports sales conversion • Manage paid search and social acquisition programs, including budget allocation, creative testing, and performance optimization • Deliver monthly demand generation performance reporting to GTM and executive leadership • Coordinate with Sales and Customer Success on ICP targeting, campaign timing, and lead quality feedback

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience • 4 or more years of experience in B2B demand generation, growth marketing, or performance marketing • Experience preferably at a technology company selling to technical or engineering buyers • Hands-on HubSpot expertise in campaign management, workflow automation, lead scoring, and attribution reporting • Ability to plan and execute multi-channel campaigns with pipeline contribution as the accountability metric • Comfort with AI-assisted marketing workflows, prompt-driven content generation, Clay-based enrichment and targeting, and signal-based lead scoring • Ability to build and maintain campaign performance dashboards, interpret funnel conversion data, and make channel investment decisions based on CAC and pipeline ROI • Excellent written communication skills and editorial judgment for technical audiences • Experience building or migrating to HubSpot from another MAP is a strong plus • Experience marketing a hardware plus software or developer-oriented product is a meaningful advantage • Must have valid work authorization in the United States at the time of application • Visa sponsorship is not available

🏖️ Benefits

• Short-term incentive program • New hire stock award • Paid parental leave • Open (uncapped) PTO • Hybrid work environment • Medical, health & wellbeing offerings • Competitive compensation offerings