Senior Paid Social Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $60k - $98k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

✈️ Travel

💰 Post-IPO Debt on 2024-09

Consulting • Logistics • Travel

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Build and manage paid social campaigns in alignment with media plans • Act as the primary contact and media expert for clients representing assigned accounts • Make swift optimizations to ensure optimal pacing and performance • Provide clients with actionable insights and recommendations based on campaign goals and best practices • Leverage Zeta’s Data Cloud to identify and target additional audiences for scale • Manage end-to-end paid social ad campaigns across Meta, TikTok, Pinterest, and Snapchat • Report to a Vice President in the Media Activation division

🎯 Requirements

• 2+ years of hands-on experience with Meta Ads Manager • Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required • Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management • Strong written and verbal communication skills • Strong quantitative skills with meticulous attention to detail • BA/BS degree, including quantitative coursework; exceptions will be made for experienced candidates

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts • Virtual Wellness Classes • Pet Insurance