Paid Search Strategist

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Stream Companies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

📣 Marketing

📱 Media

💼 Consulting

💰 Private Equity Round - Stream Companies on 2019-04

Marketing • Media • Consulting

Stream Companies is a full-service advertising and marketing agency that partners with businesses to drive growth through integrated digital and traditional advertising. Founded in 1996 and headquartered in West Chester, PA, Stream provides performance marketing, creative & content, and technology-driven marketing solutions (including capabilities tied to proprietary/partnered tech like fullthrottle. ai). The firm serves multiple verticals — notably automotive, commerce/retail, healthcare, finance, manufacturing, and home services — and highlights strong client retention and growth metrics on its website.

📋 Description

• Develop and manage paid search account strategies and planning • Manage the launch of new paid search programs • Guide optimization to meet specified performance objectives • Manage client expectations and communications throughout engagements • Develop understanding of clients’ products, competition, industry, marketing goals, and objectives • Analyze performance data and site analytics for monthly and quarterly reporting • Manage PPC budgets and ensure spending is effective and scheduled • Manage project plans, launch plans, scope of work, and delivery timelines • Assist with paid channel testing and analyze results to increase KPIs • Forecast monthly and quarterly performance • Diagnose paid search KPI performance and solve problems • Monitor industry trends and best practices and discuss potential impact with the team • Apply automotive OEM guidelines and rules within automotive accounts • Maintain relationships with search engines and understand their services, capabilities, and requirements • Support the Finance Department with billing and search engine invoicing

🎯 Requirements

• 4-year college degree or equivalent work experience required • 3+ years of experience in paid search engine marketing • Agency experience preferred • Experience with Google AdWords and Microsoft adCenter • Advanced PPC knowledge, including product listing ads, dynamic search, landing page testing, and optimization • Strong data analytics and strategy background • Google Analytics required • Ability to think strategically and drive results to grow the business • Ability to interact with people at all organizational levels and foster cross-functional teamwork • High-level proficiency in Microsoft Office, particularly Excel and PowerPoint • Exceptional oral, written, presentation, and communication skills • Excellent interpersonal skills and eagerness to work as a team member • Base knowledge of Automotive OEM guidelines and rules