Principal Content Designer

🕒 August 20

🇺🇸 United States – Remote

💵 $165k - $292k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Write and shape content across the consumer purchase journey, including landing pages, onboarding, checkout, post-purchase, and microcopy • Build narrative backbones for major product flows • Balance functional clarity with emotional resonance in complex life insurance processes • Rapidly iterate on content collaboratively and articulate goals and rationale • Present designs to leadership, incorporate feedback, and finalize content • Evolve content standards, tone-of-voice guidelines, and review processes • Support cross-functional partners with writing and content strategy • Advocate for content as a driver of business outcomes • Use AI tools and frameworks to create faster, on-brand content • Help shape AI tools with appropriate tone, structure, and guardrails • Research customers and the end-to-end purchase journey through audits, competitive research, and user interviews • Test and iterate using analytics, A/B testing, and usability research • Apply learnings from past experiments

🎯 Requirements

• 6+ years of content design or content strategy experience • 2+ years working on direct-to-consumer digital products • Portfolio demonstrating measurable impact on conversion or revenue • Strong storytelling and narrative-shaping ability • Ability to use plain, compelling language for complex or regulated subject matter • Ability to identify the most important message and create effective content hierarchy • Presentation skills • Willingness to write collaboratively and in real time • AI fluency, including using AI tools to ideate product and screen concepts and structuring prompts • Collaborative style with a clear content point of view • Comfort with Figma • Comfort with regulatory constraints • Ability to work in the United States

🏖️ Benefits

• Base salary of $165,000–$292,000 per year • Benefits package; further details provided on Ethos careers page • Bonus and equity may be applicable, but are not included in the stated base salary • Full-time employment • Remote work in the United States