Senior Growth Marketing Manager – ABM

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity on 2019-08

SaaS • B2B • Marketing

EverCommerce is a provider of industry-tailored software that powers the service economy. It builds SaaS products to digitally transform daily operations for service professionals, including business management, electronic billing and mobile payments, omni-channel marketing, and customer engagement tools. EverCommerce focuses on verticalized solutions—not mass-market software—designed to modernize operations, marketing, and customer interactions for businesses that provide services.

📋 Description

• Own and continuously refine improveit 360’s Target Account List in partnership with Sales leadership • Develop criteria to identify, prioritize and tier high-value accounts • Establish 1:1, 1:few and 1:many account strategies based on account potential, ICP fit, intent, engagement and strategic value • Define priority personas and buying committee roles within target accounts • Improve contact coverage and account intelligence with Marketing Ops, RevOps and data providers • Develop integrated ABM programs across 1:1, 1:few and 1:many motions • Translate account tiers, buying committees and customer needs into differentiated engagement strategies • Coordinate account-based experiences with Paid Media, Content, Product Marketing, Events and other channel owners • Lead recurring Sales and Marketing account reviews focused on priority accounts, engagement, intent, active plays and progression • Translate Marketing activity and account intelligence into actionable recommendations for AEs and SDRs • Develop Sales plays and enablement tied to account tier, persona, engagement and buying signals • Own the target-account funnel from target account through engaged account, MQA, Sales acceptance, opportunity, pipeline and revenue • Define and refine the Marketing Qualified Account definition with Sales and RevOps • Own business strategy and use cases for ZoomInfo MarketingOS and other ABM capabilities • Partner on Salesforce integrations, workflows, reporting, data hygiene and account structures • Establish KPIs and reporting for target-account coverage, buying committee penetration, engagement, intent, MQAs, Sales acceptance, meetings, opportunities, pipeline and revenue • Build and maintain a prioritized ABM roadmap tied to business goals and market opportunity • Continuously improve account selection, tiering, messaging, activation and measurement

🎯 Requirements

• Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment • Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement • Strong understanding of 1:1, 1:few and 1:many ABM models and when each should be used • Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays • Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed • Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools • Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion • Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement • Strong analytical skills and comfort translating account-level data into clear decisions and actions • Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams • Ability to move comfortably between strategy and execution — building the framework while also getting programs into market • Strong communication, facilitation and stakeholder-management skills • A practical mindset: able to build scalable processes without overengineering them • Must be eligible to work without sponsorship in the United States

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Day 1 access to a robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program