Group Director, Experience Strategy – Pharma Ad Agency Exp Required

Job not on LinkedIn

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $143.2k - $200k / year

⏰ Full Time

🔴 Lead

👔 Director

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EVERSANA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

⚕️ Healthcare Insurance

Consulting • Healthcare • Healthcare Insurance

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

📋 Description

• Lead internal and external workstreams across individual brands and portfolios • Serve as the day-to-day lead for assigned brands, building relationships with stakeholders • Lead execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations • Understand end-user needs and analyze user flows to reduce friction and identify emotional connection points • Ensure optimal accessibility and inclusivity in customer experiences • Align work with overall brand strategy and create tactical briefs and implementation documentation • Determine omnichannel maturity and enable transformation and modular readiness across brands • Analyze qualitative and quantitative data to generate actionable insights and translate them into data-backed stories and strategic recommendations for clients • Support Experience Strategy leadership on organic growth and new business initiatives • Collaborate with senior leadership to define innovative deliverables that drive client success and agency growth • Demonstrate commitment to diversity, equity, and inclusion through continuous development, inclusive behaviors, and proactive bias management • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field • 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field • Experience in Oncology is a must due to the client assignment • Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries • Exceptional communication and presentation skills • Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers • Strong analytical skills, with proven experience using data and customer research to inform strategic decisions • Expertise with Microsoft Office tools, including PowerPoint, Word, and Excel • Proficiency with digital collaboration and journey mapping tools, such as Miro, Mural, and Airtable • Working knowledge of marketing automation and CRM platforms, such as Veeva, Salesforce Marketing Cloud, and Adobe • Adept at using AI systems and frameworks

🏖️ Benefits

• Competitive salary and benefits • Reasonable accommodation during the interview and hiring process • Inclusive culture and Equal Opportunity Employer commitment