Director of Influencer Marketing

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🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Everyday Dose

WebsiteLinkedInAll Job Openings

11 - 50 employees

🍽️ Food & Beverage

🧘 Wellness

👥 B2C

Food & Beverage • Wellness • B2C

Everyday Dose is an alternative to normal coffee and stimulants. They are the first mushroom company to combine functional mushrooms, collagen protein, and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

📋 Description

• Build a seeding and gifting machine targeting hundreds of creators per month, with end-to-end tracking and conversion to posts, codes, and revenue • Build and scale a paid creator layer through negotiated partnerships, whitelisting, and Spark Ads • Build an ambassador program focused on long-term brand representatives • Own the influencer P&L, including budget, creator-sourced revenue, and creator-content acquisition cost • Source, negotiate, and manage creator relationships across Instagram, TikTok, and YouTube • Coordinate seeding targeting, logistics with operations, tracking, and follow-through • Develop whitelisting and Spark Ads pipelines for the paid social team • Own attribution and reporting using codes, links, post-purchase surveys, and incrementality analysis • Coordinate with the GM of TikTok on Shop affiliates to avoid channel conflict • Build and manage the team as the program scales, including coordinators, agencies, and tooling • Deliver defensible creator-sourced revenue and new-to-brand customer results • Run a weekly seeding funnel and track conversion rates • Provide a whitelisting pipeline that produces scalable, high-performing creative • Grow ambassadors whose audiences buy, restock, and remain subscribed

🎯 Requirements

• 5+ years in influencer marketing, including at least 2 years owning the number • Ideally experience at a DTC wellness, beverage, or CPG brand • Personally built a seeding or ambassador program past 100+ active creators • Experience running whitelisting and Spark Ads with a performance team • Ability to discuss CAC and performance metrics beyond reach • Strong negotiation and persistent creator follow-up • Analytical ability to build tracking before tooling exists • Based in Austin or willing to be there often; exceptional candidates may work remotely within the United States

🏖️ Benefits

• Competitive salary and performance-based bonuses • Health, dental & vision insurance • 401K match • Unlimited PTO • Monthly $500 wellness stipend • $2,500 annual professional development stipend • A rebuild mandate with executive backing at a brand creators already love organically