Marketing Designer – Direct Mail & Digital

🕒 September 11

🏖️ New Jersey – Remote

infoinfo

💵 $53k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of EXL

EXL

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Design and develop integrated marketing campaigns across direct mail and digital channels • Create direct mail assets including letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications • Design digital assets including email campaigns, landing pages, display advertising, paid social, website graphics, and customer lifecycle communications • Translate creative briefs, audience insights, and campaign goals into effective visual solutions • Develop multiple creative concepts and campaign variants for testing and optimization • Ensure creative consistency across customer touchpoints and channels • Partner with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists • Incorporate performance insights, customer behavior data, and testing results into creative recommendations • Present concepts and design solutions internally and support client presentations • Prepare production-ready files for print and digital deployment • Apply direct mail production knowledge, including postal formats, personalization, versioning, and print specifications • Package and preflight InDesign files; verify color space, image resolution, fonts, links, and bleeds • Collaborate with print vendors, production teams, marketing technology teams, and digital developers • Conduct quality assurance reviews for accuracy, brand compliance, and regulatory adherence • Utilize AI tools for concept generation, visual exploration, image development, and campaign optimization • Apply AI responsibly within financial services and insurance compliance requirements • Support A/B and multivariate testing initiatives • Leverage analytics and campaign results to refine creative recommendations • Ensure required disclosures, regulatory language, and legal content are incorporated accurately

🎯 Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field • 3 to 5 years of professional design experience within an agency, in-house marketing, or integrated creative environment • Strong hands-on experience designing and producing both direct mail and digital marketing communications • Strong portfolio demonstrating complete, campaign-based direct response work across print and digital channels, including full direct mail kits • Demonstrated direct response marketing experience and understanding of how creative, format, offer, and calls to action affect customer response • Advanced proficiency with Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator • Proficiency with Figma for collaboration and digital creative workflows • Demonstrated proficiency using AI-powered creative tools and platforms for ideation, design development, content generation, image creation, and workflow efficiency • Strong understanding of typography, layout, customer communication design, and visual storytelling • Exceptional attention to detail and project management skills • Ability to manage multiple projects and deadlines simultaneously

🏖️ Benefits

• Bonus • Benefits package • Work from home / remote work

Apply Now

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