Performance Marketing Copywriter – Direct Mail, Digital

🔥 17 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $53k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Write persuasive direct response copy for direct mail campaigns, including letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications • Develop digital content for email campaigns, landing pages, websites, display advertising, paid social, online video, and customer lifecycle communications • Translate creative briefs, audience insights, business objectives, and compliance requirements into customer-facing messaging • Create messaging frameworks, campaign concepts, headlines, offers, calls-to-action, and content variations • Ensure message consistency across customer touchpoints and channels • Partner with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists • Participate in campaign planning, brainstorming, and concept development • Use audience insights, testing results, and campaign performance data to refine messaging • Present creative concepts and messaging recommendations to stakeholders and clients • Apply direct response principles to maximize response rates, conversions, engagement, and customer value • Develop variants for A/B testing, personalization, segmentation, and campaign optimization • Analyze creative performance data and customer behavior insights • Interpret campaign test results and distinguish creative, messaging, offer, format, and audience variables • Support integrated customer journeys spanning direct mail, email, web, and digital channels • Use AI-powered platforms for research, ideation, copy development, refinement, personalization, and optimization • Develop prompts and workflows while maintaining strategic judgment and human oversight • Evaluate emerging AI technologies and improve creative development processes • Ensure AI-assisted content meets legal, compliance, privacy, and intellectual property requirements • Develop content within regulatory requirements for financial services, banking, lending, insurance, and other regulated industries • Ensure disclosures, legal language, offers, and customer communications are accurate and compliant • Collaborate with compliance, legal, and client stakeholders throughout review processes • Manage content versions, disclosures, legal feedback, and regulated-industry revision cycles • Stay current on industry trends, customer behavior, regulatory updates, and competitive marketing practices

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field • 3 to 5 years of professional copywriting experience with demonstrated ownership of direct response campaigns • Strong direct response copywriting experience across direct mail and digital marketing channels • Strong portfolio showcasing complete direct response campaigns, including letters, offers, calls to action, and test variations • Exceptional writing, editing, proofreading, and storytelling skills • Strong understanding of customer acquisition, retention, and lifecycle marketing • Experience collaborating within cross-functional creative and marketing teams • Demonstrated proficiency utilizing AI-powered tools to improve content development speed, creative quality, workflow efficiency, and campaign results • Ability to manage multiple projects while meeting deadlines in a fast-paced environment • Preferred: experience supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated industries • Preferred: experience writing for direct response marketing programs • Preferred: experience developing email marketing, website, landing page, paid media, and direct mail content • Preferred: proficiency with Microsoft Copilot, ChatGPT, Adobe Firefly, Gemini, or similar tools • Preferred: experience applying AI to content testing, personalization, optimization, and campaign development • Preferred: understanding of AI governance, prompt engineering, intellectual property considerations, and responsible AI practices • Preferred: familiarity with customer journey mapping and performance marketing methodologies

🏖️ Benefits

• Bonus • Benefits package; details provided at https://www.exlservice.com/us-careers-and-benefits • Potential compensation above the posted range for higher-cost zones such as California, New York, and New Jersey