Marketing Manager – Paid Media, Activation

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Oversee operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels • Serve as the primary day-to-day lead with DeVry’s media agency of record • Work with brand, creative, analytics, enrollment, and web teams to launch, optimize, and align campaigns with business and enrollment goals • Lead activation and operational management of paid media campaigns • Execute media plans aligned to university goals and enrollment priorities • Coordinate campaign launches, timelines, deliverables, and optimization workflows • Ensure campaigns are launched accurately and efficiently • Manage ongoing optimization discussions and implementation of campaign changes • Support audience testing, creative testing, and in-market optimization • Manage agency campaign timelines, reporting cadences, and optimization workflows • Lead weekly performance and optimization discussions with agency teams • Coordinate issue resolution, campaign adjustments, and operational efficiencies • Review campaign performance with analytics resources and identify optimization opportunities • Translate performance insights into actionable recommendations and activation changes • Monitor campaign pacing, performance trends, and in-market optimizations • Communicate performance reporting and campaign learnings across stakeholders • Coordinate campaign launch readiness, including timelines, assets, tracking, and approvals • Align messaging, creative, and activation plans to campaign objectives and audience needs • Facilitate collaboration across internal and external teams throughout campaign lifecycles

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field. • 5–8+ years of experience in paid media, digital marketing, or related field • Strong experience working with media agencies, ideally including Omnicom or similar large agency networks • Experience leading paid media activation and optimization across digital channels • Strong operational and project management skills with high attention to detail • Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines • Strong analytical mindset with the ability to translate data into insights and action • Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4) • Experience in higher education or a complex, multi-touch sales cycle environment is a plus • Excellent communication and stakeholder management skills • Ability to manage multiple campaigns and priorities in a fast-paced environment