Senior Demand Generation Specialist

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RainFocus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

📣 Marketing

💰 Series C on 2021-09

SaaS • Marketing • Event Management

RainFocus is a comprehensive event marketing and management platform designed to elevate in-person, hybrid, and virtual event experiences. Utilizing personalized engagement and data-driven insights, RainFocus helps clients maximize brand identity and attendee interaction. Its integrated platform supports seamless registrations, content management, and attendee engagement across all events. With a strong emphasis on security and compliance, RainFocus is a trusted partner for organizations looking to optimize their event strategies and drive growth. The company also offers a range of on-site solutions and a mobile app to enhance event experiences and streamline operations.

📋 Description

• Understand RainFocus’ competitive landscape, customer needs, and event industry trends • Build, test, and optimize email programs, including campaign emails, newsletters, nurture emails, and event promotion • Draft email copy and coordinate copy and creative requests with other marketing functions • Champion brand consistency across marketing channels and materials • Own execution plans, timelines, and dependency management for approved campaigns • Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination • Pull and validate outbound email, nurture, and other channel metrics monthly • Contribute account-, industry-, and persona-based campaign ideas and channel recommendations using performance data • Develop internal resources and process documentation to drive cross-department alignment • Run the sponsor experience for the annual INSIGHT conference, including communications, deadline management, and branding • Manage sponsorship logistics, including contracting, deliverable fulfillment, and payment coordination with finance • Identify innovative marketing tactics and growth strategies • Use AI tools to build, simplify, and monitor automated workflows • Own priorities within agreed timelines

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field • 4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus) • Strong understanding of marketing automation tools and CRM platforms • Hands-on experience in Marketo, Demandbase, and Salesforce is a plus • Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision • Ability to analyze campaign metrics to drive improvements in marketing tactics • Strong organizational skills, including driving multiple projects simultaneously with attention to detail • Data-driven, with a commitment to experimenting for measurable results • Excellent written and verbal communication skills • Ability to work independently and as part of a team • Curiosity about AI and automation to reduce manual workloads

🏖️ Benefits

• Competitive salaries • Competitive benefits • 401k • Generous PTO • Team building activities