Senior Paid Media Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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RYNO Strategic Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

📣 Marketing

☁️ SaaS

Marketing • Digital Marketing • SaaS

RYNO Strategic Solutions, LLC is a leading digital marketing agency focused primarily on the home services and improvements industry. They offer a wide range of marketing services including search engine optimization (SEO), pay-per-click (PPC) advertising, website design, social media marketing, video production, and local services ads (LSA) management. By being a Google Premier Partner, they focus on increasing the quantity and quality of organic traffic for home service businesses such as HVAC, plumbing, electrical, and more. Their proprietary RYNOtrax™ reporting system provides transparent metrics to help businesses understand their customer sources and identify opportunities for growth. Through tailored campaigns, RYNO Strategic Solutions aims to significantly enhance the digital presence and business growth of their clients in the home services sector.

📋 Description

• Create, manage, and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals • Monitor the pacing of paid media campaigns to ensure no under or over-delivery • Analyze paid campaign performance to develop and implement strategies to continually improve performance • Track and report performance metrics of paid marketing campaigns • Effectively communicate campaign results and any strategy changes to stakeholders • Conduct and communicate competitive client research, develop and implement strategies to position clients in front of their competitors • Provide recommendations on landing page optimizations and strategies to improve paid media performance • Mentor junior members of the team • Share expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media team • Collaborate with the Paid Media Manager to identify areas of inefficiency within the processes and strategy of the Paid Media team • Act as a thought leader and subject matter expert to internal and external stakeholders • Build and lead Paid Media team trainings and host office hours • Train new hires to ensure they can successfully fill their role and responsibilities • Additional job duties as assigned by management

🎯 Requirements

• 3+ years of experience in Paid Media, preferrable within a fast-paced marketing agency setting • Expertise in Google Ads, Microsoft Ads, and Meta Ads • Experience with AdPulse and Optmyzer experience preferred • Hands-on experience in ad management tools and performance-driven campaigns required • Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results • Strong attention to detail, organizational and time management abilities • Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities • Excellent communication skills, both internally and externally • Proficiency in Microsoft Excel • Ability to work independently and collaboratively

🏖️ Benefits

• Remote-first culture with flexible work options • Performance based bonuses • Medical, Dental, Vision, and Life Insurance • 401(k) matching • 6 weeks of paid parental leave • $2,000 annual tuition reimbursement • Wellness stipend • Monthly data stipend • Paid vacation and sick time off • 11 paid holidays • Paid days for You • Paid birthday holiday • Comprehensive Employee Assistance Program • Leadership and career advancement opportunities • Anniversary rewards • Awesome team merch!