Senior Paid Social Specialist – Mobile, App

🔥 25 minutes ago

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Build, launch, and improve Paid Social campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit • Grow new customers, revenue, and LTV while maintaining efficiency • Follow playbooks and turn performance data and creative learnings into next actions • Pilot practical innovations at small scale before wider rollout • Work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads • Communicate clearly with clients and document reusable learnings • Prepare accurate client updates and contribute to QBR inputs • Explain results and recommended next steps in plain language tied to goals • Act on client requests within guardrails and escalate trade-offs • Manage day-to-day Paid Social campaigns • Apply Paid Social best practices across creative, audience, and signal quality • Operate platform features including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+ • Use Bliss Point signals to guide daily optimizations and provide Product/Analytics feedback • Monitor performance, pacing, and budgets daily/weekly • Run basic A/B tests with predefined success criteria • Maintain pixel/CAPI, event, UTM, and GA4 data quality • Manage work queues, deliver on time, reduce rework and non-converting spend • Close the loop with documented learnings • Mentor and delegate work to junior team members

🎯 Requirements

• 3-5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations • Strong experience on Meta and TikTok • Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit • Familiarity with LinkedIn and X is a plus • Comfort with GA4 and platform analytics • Ability to turn data into clear next steps and basic forecasts • Clear client-facing updates • Cross-functional teamwork • Ability to mentor and delegate work to more junior team members • Advanced Excel/Sheets and presentation tool skills

🏖️ Benefits

• Unlimited paid time off • 20 paid holidays • Fully remote environment • Flexible work arrangements • Medical, Dental, Vision, Life & Disability insurance • Flexible Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus • Incentive pay and equity information available upon request