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Senior ABM Manager

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🔥 30 minutes ago

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Logo of Extreme Networks

Extreme Networks

1001 - 5000 employees

Founded 1996

📡 Telecommunications

🏢 Enterprise

🔐 Security

Telecommunications • Enterprise • Security

Extreme Networks is a global leader in cloud networking solutions. The company specializes in providing wired and wireless LAN infrastructure, network security, and cloud-based network management services. Their products and solutions, such as ExtremeCloud™ IQ and Network Fabric, are designed to simplify IT operations through automation and intelligent management. Trusted by more than half of the Fortune 50 companies, Extreme Networks helps organizations securely connect devices and applications, improve operational efficiency, and enhance customer experiences. The company is recognized for its leadership in the Gartner Magic Quadrant™ for Wired and Wireless LAN Infrastructure.

📋 Description

• Develop and execute multi-year ABM strategies aligned with company revenue goals • Identify, prioritize, and tier target accounts based on revenue potential and strategic fit • Design and launch integrated ABM campaigns using personalized email, content, paid media, events, and direct outreach • Coordinate with Product Marketing on messaging and sales enablement • Leverage 6sense for predictive account intelligence, intent data, and account scoring • Utilize Reachdesk for multi-channel personalized outreach and campaign orchestration • Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops • Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success • Track ABM metrics including influenced pipeline, win rate, velocity, CAC, and ROI • Analyze account engagement and conversion data and optimize campaigns • Manage ABM platforms, marketing automation, CRM integrations, and analytics • Deliver monthly and quarterly performance reviews to leadership • Translate ABM results into actionable insights for Sales and executive stakeholders • Build and mentor ABM team members if applicable • Establish best practices and training processes

🎯 Requirements

• 5+ years of marketing experience, including at least 3+ years in ABM or enterprise/complex sales marketing • Hands-on proficiency with 6sense, including account selection, intent data analysis, and campaign execution • Hands-on experience with Reachdesk and multi-channel personalized outreach at scale • Proven ability to design and execute ABM campaigns that drive pipeline and revenue impact • Strong understanding of B2B sales processes, deal cycles, and customer buying committees • Experience with marketing platforms such as Marketo, Salesforce, and Sigma • Expertise in marketing analytics, data interpretation, and ROI measurement • Excellent cross-functional collaboration and stakeholder management skills • Ability to translate business objectives into clear marketing strategies and executable plans • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience • Preferred: experience in technology, SaaS, or enterprise software industries • Preferred: familiarity with LinkedIn Sales Navigator, Salesforce, or similar tools • Preferred: background in demand generation, product marketing, or field marketing • Preferred: knowledge of sales methodologies such as MEDDIC and SPIFF • Preferred: experience managing ABM team members or coordinating across distributed teams • Preferred: certification in marketing strategy, ABM, or account management • Preferred: track record of building scaled ABM programs from the ground up • Preferred: experience integrating 6sense and Reachdesk with marketing automation and CRM platforms

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