Senior Manager, Web Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $147.5k - $195k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

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Smartsheet

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Smartsheet is a platform designed to manage projects, automate workflows, and build solutions at scale. It offers a wide range of features including automation, team collaboration, dashboards and reporting, and integrations, allowing businesses to streamline their operations. The platform caters to diverse use cases such as project management, IT portfolio management, marketing management, and more, serving various industries including government, finance, and healthcare. Smartsheet also emphasizes security and data protection, ensuring users' data privacy. Additionally, it offers professional services like consulting, training, and implementation support to maximize the platform's capabilities.

📋 Description

• Own Smartsheet’s SEO and AEO strategy, including content themes, keyword priorities, channel approach, and pipeline-focused success metrics • Drive answer engine optimization for AI-powered search and answer surfaces • Translate SEO/AEO priorities into an executable content roadmap aligned with demand programs • Lead the demand-oriented web strategy and roadmap for improving pipeline contribution • Define persona-based web journeys from awareness to action and collaborate with UX, Web Development, and content teams to implement them • Contribute to quarterly web planning and partner with Digital Marketing on paid media, social, and campaigns • Partner with DXO and Web Development on conversion rate optimization, test prioritization, and results interpretation • Design web performance and pipeline reporting methods with the Analytics team • Analyze web and AEO performance using GA4, Looker Studio, Google Search Console, AirOps, SEMRush, Tableau, and other sources • Continuously optimize demand strategy to drive pipeline growth • Directly manage and develop the global SEO team, set priorities, support career development, build a high-performance culture, and identify talent • Perform other duties as assigned

🎯 Requirements

• 10+ years of experience in SEO, web strategy, or digital marketing • At least 3 years in a role requiring management or leadership of others • Deep expertise in SEO strategy, including technical SEO, content strategy, and link authority • Strong working knowledge of AEO and AI-powered search trends • Demonstrated ability to connect search and content programs to pipeline and revenue outcomes • Experience in a B2B SaaS environment with a complex buyer journey and multiple personas • Strong analytical skills and ability to translate data into clear recommendations • Excellent communication skills • Experience managing direct reports and developing talent, with a track record of building high-performing teams, preferably in a globally distributed matrixed organization • Familiarity with CRO principles and experimentation methodology is a plus

🏖️ Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) • Monthly stipend to support your work and productivity • Flexible Time Away Program, plus Sick Time Off • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans • US employees receive 12 paid holidays per year • Up to 24 weeks of Parental Leave • Personal paid Volunteer Day to support our community • Opportunities for professional growth and development including access to Udemy online courses • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account • Teleworking options from any registered location in the U.S. (role specific) • Market competitive incentive opportunity