Senior Director of Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Facet

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

We believe financial planning, when done right, is essential to living well. That’s why we created Facet. Our mission is to improve the lives of millions of Americans by offering impartial and invaluable financial advice and services at an affordable membership fee.

📋 Description

• Oversee Facet’s product marketing and go-to-market efforts • Oversee all member marketing initiatives, including CRM • Develop comprehensive product marketing strategies aligned with company objectives • Identify market opportunities, target audiences, and key differentiators to scale awareness and adoption • Lead development and adoption of go-to-market practices and tools across the organization • Partner with Product to prioritize and execute plans for product and feature launches and enhancements • Collaborate with cross-functional teams to ensure alignment and timely execution • Create differentiated messaging frameworks that resonate with core audiences and articulate Facet’s industry differentiation • Own the member experience from onboarding through the full lifecycle • Lead data-centric initiatives that drive member value, delight, retention, and cross-sell opportunities • Manage and develop a high-performing team • Work closely with leaders and partners across Product, Design, Planning, MX, Finance, Sales, and Analytics

🎯 Requirements

• 10+ years of experience in marketing, specifically CRM and/or client experience • Email expertise and ability to drive high-performing prospect programs leading to conversion • Experience managing and developing people • Proven ability to manage cross-functional initiatives and teams from campaign conception through analysis and optimization • Quantitative marketing expertise, including measuring the effectiveness of content and social work • Entrepreneurial mindset and willingness to build in ambiguous, high-opportunity environments • Ability to ideate innovative campaigns while maintaining tactical and granular execution • Deep knowledge of sales technologies and capabilities • Strong desire and ability to partner cross-functionally with Finance, Sales, Product, and Analytics • Superb communication, organizational, and client service skills • Excellent computer skills and ability to learn in-house software and tools • Ability to provide constructive feedback • Ability to work independently and as part of a team, balance multiple responsibilities, and demonstrate exceptional time and calendar management • Innovative problem-solving approach

🏖️ Benefits

• Bonus • Equity in a rapidly growing company • Remote-first culture—work from anywhere in the U.S. • Flexible Paid Time Off (PTO) • Medical, dental, and vision benefits • 401(k) match • Disability benefits • Paid parental leave • Wellness reimbursement • Education reimbursement programs • Annual reimbursement allocation for certifications and ongoing education