
1001 - 5000 employees
Fencing Supply Group was formed by The Sterling Group to focus on building a group of industry-leading, distributors and manufacturers of fence and outdoor living products. FSG businesses primarily serve professional contractors who provide new, improvement, repair, and access control services across residential, industrial, commercial, and infrastructure end markets. The FSG model combines local relationships, service, and expertise with national scale and resources to benefit customers, employees, and suppliers. Current FSG companies include Binford Supply, Capitol Wholesale Fence, Cedar Supply, Fence Supply, Merchants Metals, Pro Access Systems, Sharon Fence Distributors, Specialty Fence Wholesalers - Jacksonville, and Vinyl by Design, which collectively operate nearly 70 branches in more than 30 states.
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1001 - 5000 employees
Fencing Supply Group was formed by The Sterling Group to focus on building a group of industry-leading, distributors and manufacturers of fence and outdoor living products. FSG businesses primarily serve professional contractors who provide new, improvement, repair, and access control services across residential, industrial, commercial, and infrastructure end markets. The FSG model combines local relationships, service, and expertise with national scale and resources to benefit customers, employees, and suppliers. Current FSG companies include Binford Supply, Capitol Wholesale Fence, Cedar Supply, Fence Supply, Merchants Metals, Pro Access Systems, Sharon Fence Distributors, Specialty Fence Wholesalers - Jacksonville, and Vinyl by Design, which collectively operate nearly 70 branches in more than 30 states.
• Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products • Develop deep understanding of local market dynamics, competitor offerings, and pricing structures • Influence product selection at the contractor and homeowner level through education and value-based selling • Track and grow composite penetration within targeted accounts and territories • Identify high-potential residential fencing contractors within the assigned territory • Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex • Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate • Establish Trex as the contractor’s trusted premium fencing solution, not an occasional upgrade • Support in-field training, product demos, lunch-and-learns, and jobsite visits • Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions • Support contractors with quoting tools, samples, and sales enablement materials • Coach contractors on how to present Trex confidently—even when homeowners initially focus on wood or vinyl pricing • Build strong working relationships with contractors, dealers, and internal partners • Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience • Act as the voice of the market by providing feedback on product performance, objections, and competitive threats • Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives • Track activity metrics (contractor visits, trainings, demos, quotes written) and performance metrics (revenue, installs, share growth) • Maintain accurate CRM records and forecasting
• 3+ years of outside sales experience, preferably in building materials, construction products, or home improvement • Proven success influencing product selection and driving adoption of premium solutions • Experience working with contractors, installers, or trade professionals • Strong consultative and value-based selling skills • Self-motivated with the ability to manage a field-based territory independently • Valid driver’s license and ability to travel within assigned market • Preferred Fencing, decking, railing, or exterior building products experience • Experience launching or growing a new product category • Familiarity with wood, vinyl, aluminum, and composite fencing systems
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