Brand Strategist

Job not on LinkedIn

🔥 1 hour ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $85k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 3%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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FieldWrk

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🏗️ Construction

📣 Marketing

B2B • Construction • Marketing

FieldWrk is a mission-first strategic branding agency that helps critical infrastructure, AEC, and construction companies build, strengthen, and operationalize their brands. Founded as the creative arm of BuildWitt in 2018, FieldWrk focuses exclusively on B2B clients in heavy civil, DOT and heavy highway contractors, waste and environmental companies, equipment manufacturers and dealers, energy and utility contractors, and other industrial infrastructure firms. The agency delivers brand strategy and transformation, verbal and visual identity, brand guidelines, and integrated brand systems (content and websites) designed to embed brand into everyday operations to drive cultural alignment and business impact.

📋 Description

• Build brand foundations and long-term strategies for clients and FieldWrk creative teams • Audit existing client brand identity materials, guidelines, and placements across websites, social media, qualification packages, and other channels • Create and distribute client surveys and synthesize insights for workshops and recommendations • Conduct individual and roundtable employee interviews • Research market landscapes, brand competition, positioning challenges, and brand health baselines • Lead 2–3 day on-site workshops at client headquarters with executive leaders • Build custom presentations to share research findings • Facilitate discussions on purpose, mission, vision, value propositions, and values • Challenge assumptions and gain executive buy-in on key messaging • Visit jobsites and meet client employees • Develop positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, taglines, and verbal identity • Present, defend, and revise strategies with clients • Connect strategy to business goals, recruiting, customer experience, and marketing • Translate strategy into direction for web, production, and social teams • Lead strategic relationships with client executives while PMs own schedule and scope • Run periodic brand and account audits against client baselines • Lead annual strategic account planning and recommend next scopes of work • Deliver handoff briefs to web and production teams • Review creative work for strategic and brand-standard alignment • Identify process gaps and recommend improvements • Progress from supervised verbal identity writing and co-leading workshops to independently leading workshops and owning strategy for multiple clients within 90 days • Contribute to strategy for at least one client campaign beyond the brand foundation within six months

🎯 Requirements

• 3-5+ years of brand strategy experience at an agency or consultancy, including leading B2B positioning and messaging work • A portfolio of brand strategy and verbal identity work you developed, with the rationale behind your decisions • Senior-level brand copywriting ability • Experience facilitating multi-day workshops with executive teams • Experience presenting to and building trust with executive stakeholders • Experience writing briefs for and collaborating with designers, writers, developers and video teams • Ability to manage 6–8 concurrent engagements • Proficiency in monday.com, Figma and Google Slides • Experience using AI tools for research, competitive audits, and synthesis • Human-written messaging is a requirement; FieldWrk does not use or accept AI-written copy for deliverable work • Willingness to travel 3–9 days per month • Largely available to work within CST hours (9 AM–5 PM CT) • Strong desire to make a positive impact through design for hardworking / construction industries • Ability to perform key responsibilities satisfactorily • Great listening and questioning skills • Ability to build rapport with creative designers and senior executives • Critical thinking, curiosity, and healthy skepticism of superficial answers • Ability to learn quickly and switch context across clients, projects, and industries • “Get it done, do it well” mentality, with craft, speed, resourcefulness, sound judgment, and follow-through • Ownership, proactive problem-solving, and ability to move work forward independently • High standards, receptiveness to feedback, adaptability, and sound judgment • Dependability, collaboration, proactive communication, and commitment management • Adaptability to wearing multiple hats in an early-stage company • Intentional and critical use of AI; unedited AI-generated writing and AI-reliant concept development are not acceptable • Final application submission must be written in the applicant’s own words and voice

🏖️ Benefits

• Health insurance (United) — FieldWrk covers 85% for full-time employees, 50% for families + optional HSA match • Vision / dental insurance — FieldWrk covers 100% • Two weeks paid holiday rest at the end of the year • Flexible PTO policy — We encourage everyone to take 2-3 weeks off per year, outside of our standard company holidays • Life, disability, accident, critical illness, and cancer insurance plans • 401k / retirement plans — Available after three months of employment • Paid parental leave • Dirty boots — see really cool massive earthwork, demolition, mining, and construction projects • Work for a company that cares for, trusts, and empowers their people • Eligible for performance bonus/profit sharing after 6 months of employment— we believe when FieldWrk wins, so should our team • Remote work and flexible hours within a 40-hour work week

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