Brand Strategy Manager

Job not on LinkedIn

🔥 10 minutes ago

🐻 Alaska, Arizona, +35 more states – Remote

🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $113k - $143k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Coursera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 $1M Venture Round on 2021-01

Education • eCommerce • SaaS

Coursera is one of the largest online learning platforms in the world, launched in 2012 by Stanford professors Andrew Ng and Daphne Koller. With the mission of providing universal access to world-class learning, Coursera partners with over 250 leading universities and industry partners to offer a wide range of courses, Specializations, Professional Certificates, and degree programs. As of March 2022, it had 102 million registered learners and is utilized by institutions globally for workforce upskilling and reskilling in various fields like data science, technology, and business. Coursera became a B Corp in February 2021.

📋 Description

• Lead assigned strategic workstreams for the rebrand, including competitive/category analysis, brand architecture scenarios, positioning territories, and proof points • Synthesize research, cross-functional input, and market data into strategic implications and recommendations • Draft brand strategy house sections, creative brief inputs, decision frameworks, and executive-facing materials • Support and facilitate workshops and decision sessions • Support agency development by preparing strategic inputs, evaluating agency work, drafting feedback, and leading delegated agency discussions • Own brand activation for an assigned business segment across campaigns, messaging, and key moments • Report to the Senior Brand Strategy Lead and contribute to the evolution of Coursera and Udemy's unified brand

🎯 Requirements

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role • Experience turning research and ambiguous input into clear strategic recommendations • Ability to work independently with limited oversight in a lean team environment • Experience developing brand architecture, positioning, or messaging frameworks • Ability to write and synthesize at a level suitable for decision-ready materials • Experience working with or managing external agencies • Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence • Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus)

🏖️ Benefits

• Comprehensive health and wellness benefits • Bonus programs • RSU equity programs • Global perks • Flexible choice of working from home, an office, or a collaboration space • Opportunities for career growth • Reasonable accommodations upon request

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