Senior Manager, Brand Content – Thought Leadership

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $117.2k - $157.5k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

Where this job comes from

Posted on Blackbaud's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Blackbaud

Blackbaud

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Develop and lead Blackbaud's integrated content and thought leadership strategy • Establish content priorities supporting brand, marketing, communications, customer, and business objectives • Build annual and quarterly content plans aligning research, thought leadership, customer stories, advocacy, and editorial initiatives • Strengthen Blackbaud's brand-level authority on key industry topics and emerging trends • Provide strategic leadership for the Blackbaud Institute, including priorities, goals, roadmap, and success measures • Manage stakeholder relationships across marketing, product, customer success, data, and executive leadership teams • Oversee editorial strategy for ENGAGE, the ENGAGE Podcast, and future owned thought leadership channels • Establish content governance, standards, and editorial best practices • Partner with the digital team on GEO, AEO, search behavior, and AI-driven content consumption trends • Lead, coach, and develop a team responsible for research and insight-based content, customer storytelling, and editorial content • Manage prioritization, resource allocation, budgets, and performance measurement • Establish KPIs and success metrics and optimize content investments based on performance insights

🎯 Requirements

• 10+ years of experience in content marketing, thought leadership, editorial strategy, communications, or related disciplines • Experience leading content teams and cross-functional initiatives • Demonstrated success building and executing integrated thought leadership programs • Strong stakeholder management and executive communication skills • Understanding of content performance, SEO, GEO, AEO, and emerging AI-enabled content strategies • Previous experience in technology or social impact is preferred • Exceptional strategic thinking, prioritization, and team leadership capabilities

🏖️ Benefits

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program

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