Automotive Brand Marketing Manager

🔥 1 minute ago

🏖️ New Jersey, Texas – Remote

🏖️ New Jersey – Remote 🤠 Texas – Remote

💵 $100k - $162.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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AutoNation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🛡️ Insurance

📦 Logistics

🚘 Automotive

Insurance • Logistics • Automotive

AutoNation is a leading automotive retailer in the United States, offering a wide range of vehicles, including new and used cars, electric vehicles, and certified pre-owned cars. It provides vehicle financing, protection plans, and insurance solutions. Additionally, AutoNation operates service centers offering maintenance and repair services, as well as collision centers. The company emphasizes convenience with features like online scheduling and mobile service options, and it supports charitable causes such as cancer research.

📋 Description

• Develop and execute OEM marketing strategies supporting sales, service, parts, and mobile service performance • Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns • Serve as primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders • Lead communication and execution of OEM programs, incentives, events, promotions, and product launches • Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize performance, lead generation, and cost efficiency • Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI • Manage OEM co-op funding planning, forecasting, reconciliation, and allocation • Monitor OEM compliance standards, incentive programs, and participation requirements • Provide strategic guidance to Field Marketing Directors, Local Marketing Managers, and market leadership teams • Analyze performance trends and share actionable insights for continuous improvement and business growth • Represent the company at OEM regional and national marketing meetings and communicate key takeaways • Support acquisition, divestiture, and facility upgrade initiatives with OEM stakeholders • Report to the Vice President, Field Marketing

🎯 Requirements

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry • Proven ability to lead large-scale marketing initiatives across multiple markets • Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement • Experience influencing senior leaders and driving alignment across cross-functional teams • Demonstrated success managing agency and vendor partnerships • Advanced proficiency in Microsoft Office, including Excel and PowerPoint • Bachelor's degree in Marketing, Communications, Business, or related field required • Automotive retail and OEM marketing experience • Multi-market marketing leadership experience • Knowledge of co-op programs, incentive structures, and OEM compliance requirements • Experience supporting both sales and after-sales marketing initiatives • Up to 50% travel within assigned markets • Ability to work in a standard office environment and travel frequently as business needs require

🏖️ Benefits

• Competitive compensation and 401k matching • Insurance plans (health, dental, vision) and maternity benefits • Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear • Deals and discounts through YouDecide • DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

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