Brand Strategist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Develop positioning, voice, and messaging for a portfolio of university partners. • Package partner brand strategy into brand kits and keep them current as AEO evolves. • Translate marketing briefs into creative briefs for paid social, email, SMS, and flyer campaigns, including approved copy and messaging. • Develop differentiated positioning and messaging for 50+ assigned schools using competitive research. • Hand briefs to the external creative agency and internal channel marketing teams. • Present at campaign kickoffs. • Review campaign results and incorporate learnings into subsequent briefs and partner voice guidelines. • Partner with Research & Insights and Community Engagement teams to maintain student personas and partner insights. • Collaborate cross-functionally with SEO, Paid Media, Lifecycle, and Integrated Marketing. • Support teammates with positioning and messaging challenges and review briefs when requested. • Use AI tools daily to research, draft, and scale brief and brand kit work. • Report to the Sr. Brand Strategist and operate as a lead-level individual contributor with minimal day-to-day direction.

🎯 Requirements

• 5–7 years in brand strategy, brand planning, or integrated marketing, with a track record of owning accounts independently; agency or multi-account experience a plus. • Hands-on experience writing creative briefs that designers, writers, or an external agency executed from. • Strong writing and synthesis skills: able to turn research, data, and stakeholder input into a clear, usable brief. • Familiarity with answer engine optimization (AEO), or a strong grasp of SEO and how brand content surfaces in search results and AI answers. • Master’s degree in Marketing, Communications, or a related field is great to have. • Experience working across a multi-brand or multi-client portfolio (agency, franchise, or higher ed) is great to have. • Working knowledge of paid social, email/SMS, and campaign production processes is great to have. • Experience building or maintaining brand toolkits, voice guidelines, or messaging frameworks is great to have.

🏖️ Benefits

• Full-time employment • Equal-opportunity employer • Diverse and inclusive workforce