Senior Brand Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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good culture

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🍽️ Food & Beverage

👥 B2C

🌍 Social Impact

Food & Beverage • B2C • Social Impact

Good Culture is an American food brand that makes organic, thick-and-creamy dairy products — primarily cottage cheese, sour cream, and cream cheese — marketed to consumers as high-protein, real-ingredient options with live & active cultures and no artificial ingredients. The company emphasizes sourcing from family farms, offers lactose-free options, engages consumers via social channels and recipes, and highlights sustainability and farmer-support efforts (partnering with 1% for the Planet and donating a percentage of organic revenue toward regenerative agriculture and pasture improvements). Good Culture's products are sold at retail and promoted directly to consumers; the brand cites strong customer reviews and social-media-driven growth since about 2015. Based in Austin, Texas.

📋 Description

• Support annual and long-range brand plans to grow distribution, velocity, and awareness • Lead innovation from concept through commercialization and launch • Partner with R&D and cross-functional stakeholders across consumer insight, concept testing, product development, packaging, and go-to-market • Design and implement scalable stage gate and innovation processes • Build and manage timelines for innovation projects • Analyze SPINS/Nielsen consumption data on velocity, distribution, share, and pricing • Translate consumer and market insights into recommendations for growth, renovation, and innovation • Monitor competitive activity and category trends to identify white-space opportunities • Plan and lead consumer research, including concept and claims testing, reviews, social listening, and in-store visits • Partner with Sales from planning through launch and build sell-in stories and sales tools • Lead packaging development and refreshes while partnering with Regulatory, Quality, and R&D • Ensure product claims are clean, compliant, and substantiated • Support leadership in managing spend and tracking return on investment

🎯 Requirements

• 6–8 years of brand management experience • Classically trained with a mix of larger and emerging food or beverage brand experience ideally • Experience across both base business and innovation, with a track record of successfully launching new products at scale • Hands-on stage gate and innovation process experience, including leading projects with R&D from consumer insight and concept testing through launch • Working technical understanding of product development • Strong consumer research and positioning skills • Fluency with SPINS and/or Nielsen data • Ability to translate data into clear strategic recommendations • Strong financial acumen, solid P&L knowledge, and experience tracking spend and ROI • Packaging development experience • Working knowledge of food labeling and claims regulations • Ability to operate strategically and tactically, build plans, and own details • Ability to work autonomously with a high degree of ownership and collaboratively across teams • Highly detail-oriented and organized, with ability to manage multiple projects • Experience working successfully in a fully remote environment • MBA a plus • Refrigerated or perishable category experience a plus; dairy experience not required

🏖️ Benefits

• Equal opportunity employer committed to a diverse, equitable, and inclusive workforce • Inclusive work environment • Remote work arrangement • Professional growth in a fast-growing, mission-driven brand