Franchise Brand Marketing Manager

🔥 8 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HomeFront Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏗️ Construction

📦 Logistics

🏥 Healthcare

Construction • Logistics • Healthcare

HomeFront Brands is a company offering community-based franchise opportunities in the property service industry. They own a family of brands that provide diverse services such as fence, gate, and rail solutions through Top Rail Fence, building exterior cleaning via Window Hero, and modular containment solutions with Temporary Wall Systems. Their brands cater to both residential and commercial customers, offering services like kitchen and bath design, mosquito and tick control, and advanced roof solutions. HomeFront Brands emphasizes values such as community involvement, accountability, respect, excellence, and service, making a positive impact in communities through purpose-driven and independent franchise ownership.

📋 Description

• Serve as a primary marketing contact for franchise owners and understand their goals, challenges, and market opportunities • Help franchisees develop and execute local marketing plans based on budgets and business objectives • Support grassroots efforts, community partnerships, and referral opportunities • Educate franchisees on marketing programs, approved vendors, and best practices • Gather franchisee feedback to improve resources and support • Support new locations with launch plans and marketing guidance • Partner with franchisees and operations to improve lead handling, follow-up, and sales conversion • Share marketing updates, results, and recommendations through meetings, presentations, and other communications • Manage campaigns that build brand awareness, generate qualified leads, and support customer acquisition and local market growth • Adjust marketing strategies based on seasonality, market conditions, performance, and franchisee needs • Oversee digital marketing programs, including paid search, SEO, websites, local listings, social media, and online reputation management • Collaborate with creative teams to develop marketing materials, sales tools, and franchisee resources • Manage approved marketing vendor relationships and hold vendors accountable for performance, communication, reporting, and deliverables • Coordinate marketing projects across internal teams and external partners • Develop and manage the brand marketing budget • Track and report lead volume, cost per lead, conversion rates, revenue, and return on marketing investment • Use performance data, market insights, and franchisee feedback to recommend improvements and guide future planning • Present results and recommendations to brand leadership and franchisees

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience • 3–5 years of marketing experience • Home services marketing experience • Direct experience working with franchise owners in a multi-location organization • Experience developing local marketing and lead generation strategies • Experience managing campaigns, budgets, and vendors • Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management • Ability to analyze marketing and sales performance and make actionable recommendations • Strong communication and relationship-building skills • Ability to coach franchise owners and manage multiple priorities independently • Experience in fencing, construction, or home improvement; residential and commercial lead generation; franchise launches; or a multi-brand franchise organization is a plus • Familiarity with CRM systems, lead tracking, and sales conversion reporting is a plus

🏖️ Benefits

• Full-time, exempt employment • Remote work option • Approximately 25% travel based on business needs • Equal opportunity and inclusive workplace commitment

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