Brand Strategist

🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $123.9k - $216.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ServiceNow

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2022-12

Enterprise • SaaS • Artificial Intelligence

ServiceNow is a platform that offers AI-powered solutions and automation for businesses to enhance productivity and streamline workflows. Its AI agents are designed to autonomously learn, reason, make decisions, and take action to transform business processes across various domains such as IT, HR, customer service, and app development. The platform enables organizations to integrate data from diverse sources, facilitating business transformation and operational efficiency. Recognized for its leadership in AI IT service management and trusted by a significant portion of the Fortune 500, ServiceNow collaborates with other global leaders like Microsoft and AWS to bring advanced AI capabilities to modernize business operations.

📋 Description

• Develop and stress-test brand positioning, architecture, and competitive strategy across ServiceNow’s portfolio and business functions • Conduct audience research and buyer insight analysis across IT, HR, Customer Service, and Security & Risk personas • Build brand architecture models, category definitions, competitive positioning maps, and persona-based strategy documents • Support brand measurement and health tracking; interpret brand trackers and translate metrics into strategic recommendations • Conduct competitive intelligence analysis, including positioning research, messaging analysis, and landscape mapping • Support M&A integration and acquisition strategy through brand architecture assessment, equity evaluation, and integration recommendations • Use primary research, secondary sources, and campaign performance data to validate and evolve strategy • Experiment with AI tools for research synthesis, competitive analysis, and strategic modeling • Share research and AI best practices with the team • Support ongoing team programs and initiatives • Partner across brand, product marketing, integrated marketing, and internal and external research teams

🎯 Requirements

• Several years of experience in brand strategy, communications planning, or insights development • B2B enterprise experience preferred • Experience developing brand positioning, architecture strategies, or competitive positioning frameworks grounded in research and market analysis • Experience in audience research and insight development • Understanding of brand measurement, tracker design, and brand health metrics • Ability to synthesize complex market, competitive, and customer data into strategic recommendations • Excellent written and verbal communication skills • Experience designing and interpreting primary research, including surveys and interviews • Understanding of research methodologies • Intellectual curiosity about competitive landscapes, market trends, and category dynamics • Curiosity about AI and enthusiasm for using new tools for research, analysis, and strategic thinking • Ability to contribute to cross-functional strategic discussions • Self-starter mentality and proactive problem-solving

🏖️ Benefits

• Equity (when applicable) • Variable/incentive compensation • Health plans • Flexible spending accounts • 401(k) Plan with company match • ESPP • Matching donations • Flexible time away plan • Family leave programs • Flexible or remote work persona

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