Director, Customer Analytics

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

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Logo of Finance of America

Finance of America

501 - 1000 employees

🛡️ Insurance

💸 Finance

🏦 Banking

Insurance • Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Provide thought leadership on analytics trends, data-driven decision-making, and best practices • Collaborate with executive leadership to identify business drivers and growth opportunities in customer acquisition, retention, and engagement • Refine business performance metrics and KPIs and develop stakeholder scorecards • Lead granular KPI analysis to identify learnings and best practices • Drive conversion rate optimization and identify customer-journey drop-offs • Lead initiatives optimizing customer experience, operational performance, and revenue growth • Accelerate A/B testing volume and improve use of the A/B testing platform • Develop campaign measurement frameworks with marketing teams • Assess campaign performance and deliver actionable insights to improve targeting, messaging, and ROI • Establish journey reporting for CRM programs and segment journeys based on customer interactions and behaviors • Integrate customer feedback and data from digital interactions, surveys, and CRM systems • Analyze behavior, expectations, and value across customer segments • Develop quarterly “state of the customer” insights and reporting • Develop cohort-based business views to forecast volume flow and next steps • Oversee scalable analytics frameworks and systems across the customer journey • Ensure data quality, governance, and integrity across multiple data sources • Integrate analytics into business processes to improve operational efficiency • Develop the customer data structure and improve its robustness and actionability • Enhance analytics architecture for scalability and real-time insights • Improve data accessibility and usability across the organization • Implement advanced analytics tools and methodologies, including machine learning and predictive modeling • Act as primary liaison for analytics initiatives with executive leadership and external partners • Present analytics insights and strategic recommendations to senior management and board-level audiences • Champion a data-driven culture across the organization • Perform other duties as assigned

🎯 Requirements

• Bachelor's Degree in Data Science, Statistics, Computer Science, Business Analytics, Marketing, or a related field • Minimum 8 years of experience in analytics or business intelligence • At least 3 years in a leadership role • Track record of driving business outcomes through strategic analytics initiatives • Demonstrable experience in customer and marketing analytics • Strong expertise in data warehousing, data visualization, statistical analysis, and modern analytics tools • Experience with machine learning, predictive modeling, and data mining • Exceptional leadership, communication, and interpersonal skills • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously • Master's Degree preferred

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Life insurance • Paid time-off benefits • Flexible spending account • 401(k) with employer match • ESPP

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