Director, Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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First Due

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

☁️ SaaS

🏛️ Government

🤝 B2B

💰 $355M Private Equity Round - First Due on 2025-08

SaaS • Government • B2B

First Due is a software company that provides cloud-based pre-incident planning, mapping, and situational awareness tools for fire departments, EMS, and other emergency responders. Its platform centralizes building data, hydrant locations, risk assessments, and operational details and integrates with dispatch/CAD systems to improve incident response, resource allocation, and community risk reduction. First Due sells its platform as a subscription/service to public-safety agencies and municipal governments.

📋 Description

• Lead segmentation, positioning, messaging, go-to-market strategy, and commercial success for First Due’s public safety software platform • Translate complex product capabilities into compelling customer value • Enable Sales and Customer Success and drive market adoption across Fire, EMS, Law Enforcement, Fire Prevention, Community Risk Reduction, and Emergency Management • Build, coach, and develop a high-performing product marketing team • Build and maintain segmentation strategy for current market focus and future market investments • Develop differentiated product positioning and messaging across public safety markets • Partner with executive leadership and stakeholders to update the First Due story and modernization narrative • Lead go-to-market strategy for product launches, feature releases, pricing updates, and enhancements • Influence roadmap prioritization using market insights, customer feedback, win/loss analysis, and competitive research • Own competitive intelligence across key competitors • Build launch plans aligning Product, Marketing, Sales, Customer Success, and Executive stakeholders • Translate technical functionality into customer benefits for executive, operational, and frontline audiences • Develop sales enablement materials including battle cards, presentations, demo narratives, objection handling guides, and customer-facing collateral • Create messaging frameworks for digital campaigns, website content, demand generation, webinars, trade shows, analyst relations, and customer communications • Develop customer personas, buying journey maps, and market segmentation strategies • Measure launch effectiveness, campaign performance, pipeline influence, product adoption, and customer engagement with Revenue Operations and Marketing Analytics • Leverage AI tools for content development, competitive research, messaging refinement, and go-to-market planning • Report to the Chief Marketing Officer

🎯 Requirements

• 8+ years of B2B SaaS product marketing experience with increasing responsibility • 3+ years leading product marketing strategy for enterprise software products • Demonstrated success launching enterprise SaaS products and driving market adoption • Experience developing positioning, messaging, pricing support, and go-to-market strategies for complex software platforms • Strong understanding of enterprise software buying cycles and multi-stakeholder purchasing decisions • Experience supporting Sales organizations through enablement content, competitive positioning, and product education • Exceptional written, verbal, and presentation communication skills • Strong storytelling ability with experience translating technical concepts into customer-focused messaging • Successful track record leading a high-performing marketing team • Experience conducting competitive analysis, market research, and win/loss analysis • Experience using product adoption metrics, pipeline data, and campaign performance to inform strategy • Demonstrated ability to influence cross-functional teams without direct authority • Strong project management skills with the ability to manage multiple product launches simultaneously • Experience partnering with Product Management, Engineering, Sales, Customer Success, and Executive Leadership • Experience using AI-powered tools to improve marketing productivity, content creation, and market research • Public safety, GovTech, or highly regulated B2B software experience is preferred • Familiarity with Fire, EMS, Law Enforcement, or local government technology markets is a plus • All applicants must be authorized to work for any US employer in the United States • Unable to sponsor or transition sponsorship ownership of employment visas • Hiring is contingent upon successfully passing a criminal background check

🏖️ Benefits

• Medical, dental, and vision coverage • FSA/HSA • 401(k) • Flexible PTO • Fully remote workplace • Technology stipend • Opportunities for advancement • Minimal travel expectations • Reasonable accommodation during the interview process and employment