Principal Marketing Manager

🔥 11 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $97.7k - $130.3k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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First American

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities • Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding • Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning • Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories • Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy

🎯 Requirements

• 7+ years of experience in marketing, brand strategy, communications, or a related discipline • Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets • Demonstrated expertise in communications and narrative strategy, ideally in the tech space • Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences • Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams • Ability to excel in a fast-paced, rapidly evolving environment • Ability to work as an IC, with interest in people management long-term

🏖️ Benefits

• Health insurance • 401k • PTO/paid sick leave • Employee stock purchase plan