VP of Applications Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $220k - $275k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Sinch

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔌 API

📡 Telecommunications

🤝 B2B

💰 $48.8M Post-IPO Debt - Sinch on 2024-09

API • Telecommunications • B2B

Sinch is a global communications platform (CPaaS) that provides APIs and applications for messaging, voice, email, verification, and conversational AI, along with network connectivity and telco services. It enables businesses to run marketing campaigns, send notifications and alerts, verify identities, and support customers across SMS, RCS, WhatsApp, email, and voice channels, backed by large-scale operator connections and infrastructure. Sinch serves enterprises and communication providers with scalable, secure messaging and voice infrastructure and developer-focused APIs and tools.

📋 Description

• Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations • Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact • Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans • Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell • Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers • Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization • Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation • Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working

🎯 Requirements

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles • Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target • Proven success scaling product-led growth and self-serve acquisition, activation, and monetization • Experience operating across both self-serve and sales-assisted motions • Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth • Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance • Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements • Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users • Experience operating across distributed product, sales, and marketing teams in multiple time zones • Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work • Excellent communication skills across executive, regional, product, sales, and marketing stakeholders. • Preferred Qualifications: • Experience marketing email, messaging, communications, marketing automation, or customer engagement products • Experience in a multi-product, multi-brand, or global organization • Experience with developer, marketer, SMB, mid-market, and enterprise audiences • Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models • Experience with pricing, packaging, plan migration, cross-sell, or monetization programs • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus

🏖️ Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.