Senior CRM Sales Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, Colorado, +3 more states – Remote

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💵 $112.4k - $149.8k / year

⏰ Full Time

🟠 Senior

📊 Sales Operations

🦅 H1B Visa Sponsor

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Logo of First American

First American

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Serve as the subject matter expert and business owner for the Real Estate CRM • Lead the Revenue Operations function, including ongoing optimization and future enhancements • Leverage CRM data to segment brokerages, offices, teams, and agents • Improve prospecting, account management, campaign targeting, and lead management • Develop and manage CRM campaigns supporting field sales engagement • Monitor sales and campaign performance • Translate data into actionable insights, monthly reporting, and recommendations for sales leadership • Partner with sales leaders and representatives to identify customer needs, market opportunities, and sales growth strategies • Support annual strategy, territory, and budget planning • Manage and evaluate go-to-market programs, promotions, sponsorships, and sales compensation initiatives • Assess program performance and return on investment • Partner with Sales, Marketing, Finance, and Technology to drive agent and homeowner acquisition, engagement, loyalty, and retention • Translate business needs into CRM capabilities and requirements • Support development and implementation through Agile and Waterfall methodologies • Lead stakeholder alignment and change management for adoption of new programs, processes, and capabilities • Report to the Director of National Sales Operations

🎯 Requirements

• 9+ years of experience in Sales Operations, Revenue Operations, Finance, Marketing, Program Management, or related functions • Bachelor’s degree in Business, Economics, Data/Analytics, or a related field • Experience supporting outside, field, channel, or B2B sales organizations • Knowledge of sales performance, territory planning, and go-to-market execution • Strong CRM expertise with Microsoft Dynamics, Salesforce, HubSpot, or similar platforms • Strong analytical skills • Ability to translate data and market insights into actionable business recommendations • Proven ability to identify growth opportunities, launch programs, and drive measurable results • Strong cross-functional leadership, stakeholder management, and executive communication skills • Self-directed and execution-oriented • Experience leading initiatives through change and implementation • Approximately 10% travel ability • CRM certification is a plus • Experience in real estate, home warranty, insurance, mortgage, title, escrow, home services, B2B2C, or related industries preferred

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401k • PTO/paid sick leave • Employee stock purchase plan • Inclusive workplace culture • Equal opportunity employment

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