Product Marketing Manager

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $155k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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First Connect Insurance Services

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

🛡️ Insurance

💳 Fintech

☁️ SaaS

Insurance • Fintech • SaaS

First Connect Insurance Services is an insurtech platform designed to support independent insurance agents in growing their agencies. It offers fast access to over 130 insurance carriers across various coverage types, including home, auto, commercial, and life insurance. The platform features user-friendly tools such as a comparative rater for quotes, real-time market appetite insights, and seamless onboarding processes, allowing agents to streamline their operations and enhance their business performance without incurring high costs.

📋 Description

• Define clear, compelling messaging and value propositions for products and features • Distill product capabilities into differentiated customer-facing narratives aligned with market needs • Collaborate with Product, Sales, and Support teams to ensure consistent positioning • Own product and feature launches from planning through execution • Develop and execute tiered go-to-market playbooks • Monitor, evaluate, and report go-to-market performance • Create and maintain product videos, one-pagers, website copy, case studies, and blogs • Support integrated marketing campaigns with content tailored to audiences and personas • Develop customer stories and proof points highlighting First Connect’s value • Equip customer-facing teams with tools, messaging, and training • Research partner needs through interviews and competitive analysis

🎯 Requirements

• 5+ years of B2B product marketing experience in a start-up environment • Fintech/Insurtech experience is a plus • Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit • Experience launching products and supporting go-to-market strategies with cross-functional teams • Solid understanding of the SMB buyer journey • Experience crafting content for multiple personas and funnel stages • Excellent communication and project management skills • High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment • Bachelor's degree in marketing, business, or communications

🏖️ Benefits

• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for team members and their families • 401(k) retirement plan • Short- and long-term disability • Employer-paid life insurance • Flexible Spending Accounts (FSA) for health and dependent care • Employee Assistance Program (EAP) • Work-From-Home equipment provided by the employer • $85 monthly expense stipend • Equity compensation eligibility • Training and internal career growth opportunities • Flexible Time Off