Events Marketing Manager – New Verticals

🔥 2 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $132k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Flex

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

💳 Fintech

🏠 Real Estate

👥 B2C

Fintech • Real Estate • B2C

Flex is a financial technology company that enables renters to split and schedule rent payments, pay move-in costs over time, and build credit through on-time rent reporting. It offers consumer-facing payment products (rent split, pay-over-time, and move-in loans) and partners with property owners and property-management systems to help properties collect on-time rent and retain residents. Flex operates via bank partnerships and regulated lending/servicing subsidiaries to provide loans and payment processing while emphasizing security and regulatory compliance.

📋 Description

• Own the full events calendar for our New Verticals business: execute 2-3 anchor industry events and support 3–5 smaller sales team events per vertical per year — from sponsorship negotiation and speaking opportunities through sales enablement, on-site execution, and post-event follow-up. • Enable the New Verticals sales team to maximize their attendance at 3-5 smaller industry events per vertical per year — develop pre-event briefings, target account lists, and talking points so every rep walks in prepared; plan and execute 10–12 person executive dinners tied to key events to deepen partner relationships. • Design and execute our events playbook for New Verticals, from run-of-show templates, budget tracking, attendee management, and measurement frameworks so strong execution becomes repeatable and scalable. • Define target audience segments for each event format, identifying the right decision-makers at each prospect, setting attendance criteria, and use post-event data to continuously sharpen targeting. • Partner with the revenue team to define target account lists for events and ensure revenue team follow-through post-event. • Manage events budget with precision, from tracking actuals vs. forecast, surfacing tradeoffs, and optimizing for impact per dollar in terms of pipeline generation. • Measure event effectiveness — attendance, pipeline generated, partner satisfaction — and report results to stakeholders cross-functionally. • Evaluate third-party event sponsorships and partner-hosted events as co-marketing opportunities for Flex. • Coordinate with the broader Partner Marketing team on integrated pre/post-event programs and co-marketing campaigns.

🎯 Requirements

• 3-5 years in B2B event marketing, field marketing, or demand generation, with experience producing both brand presence at large industry conferences, creative marketing activations to drive pipeline, and intimate executive events. • Budget management experience — you're comfortable owning a P&L for events and making smart tradeoffs • Experience attributing event investment to pipeline & revenue outcomes. You can answer the question “was it worth it?” from any stakeholder with data • Comfort with Salesforce and HubSpot for campaign tracking, attendee lists, and post-event follow-up sequences & workflows • A builder's mindset. You've stood up events programs at early-stage companies or within new functions and can work without a fully formed playbook • Proven track record running high-touch executive events from soup to nuts: venue, speakers, agenda, logistics, and measurement • Experience & eagerness using AI thoughtfully and strategically in your day-to-day work

🏖️ Benefits

• Competitive medical, dental, and vision • Company equity • 401(k) plan with company match • Unlimited paid time off + 13 company paid holidays • Parental leave • Free Flex subscription