Field & Partner Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

🦅 H1B Visa Sponsor

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Logo of Flexera

Flexera

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💰 Venture Round on 2021-03

SaaS • Enterprise • Cloud Computing

Flexera is a global leader in technology asset management and optimization, providing solutions to manage and optimize IT environments across software, SaaS, hardware, and cloud infrastructures. With its comprehensive suite of products like Flexera One, the company helps organizations achieve IT visibility, manage SaaS spend, and implement FinOps strategies to optimize cloud costs. Flexera also offers tools for software license management, IT asset lifecycle management, and addressing security and regulatory risks. The company's Technology Intelligence Platform bridges IT asset management (ITAM) and financial operations (FinOps), enabling enterprises to drive business transformation, maximize resource usage, and ensure sustainable IT practices.

📋 Description

• Build and own a regional marketing plan aligned with Flexera’s corporate strategy, NAM sales priorities, and local market dynamics • Maintain a rolling 6+ month plan based on pipeline performance, intent data, and market feedback • Localize and activate global campaigns, including DGF, ABM, intent-driven, and event-driven campaigns • Select channels and tactics such as events, webinars, digital, and executive engagement to achieve pipeline goals • Design programs against metrics and track performance end-to-end • Build and activate co-marketing plans with priority NAM partners • Serve as a contact for partner engagement and joint pipeline generation • Execute against the marketing contribution model covering pipeline sourced, pipeline influenced, and bookings contribution • Monitor pipeline and bookings and adjust plans to optimize ROI • Equip SDRs and sales with assets, plays, and follow-up motions • Present plans, results, and recommendations to NAM sales leaders • Build relationships across sales, SDR, partner, CX, and product marketing teams • Surface field insights and needs to the broader marketing organization • Select and manage strategic vendors • Negotiate scope, terms, and pricing with procurement • Manage budgets, forecast spend, and report on ROI

🎯 Requirements

• 5+ years of B2B marketing experience in the tech, software, or SaaS industry • Demonstrated field marketing impact • Strong business acumen and ability to translate sales priorities into measurable marketing strategies • Experience with ABX/ABM, event marketing, partner marketing, and value-based selling motions • Customer-first mindset and ability to balance pipeline urgency with buyer experience • Working knowledge of the NAM partner ecosystem, including VARs, MSPs, GSIs, and hyperscalers • Experience activating partner ecosystems for joint pipeline • Strong project management skills and experience running integrated campaigns and events end-to-end • Experience collaborating with SDR/BDR, product marketing, enablement, and partner sales teams • Excellent written and verbal communication skills in English • Meticulous attention to detail • Proficiency with Salesforce, marketing automation such as Marketo, webinar platforms, and ABM tools such as 6sense • Proactive, resourceful attitude and comfort operating in ambiguity • Willingness to travel across NAM as needed • Bachelor's degree in marketing, business, or communications preferred

🏖️ Benefits

• Equal opportunity employer • Diversity, equity, and inclusion initiatives • Accommodations available for candidates requiring them

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