Vice President, Programmatic & Data Solutions

🕒 May 20

🏢🏡 New York City – Hybrid

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fluent, Inc

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Fluent, Inc. is a marketing and advertising company headquartered in New York City, established in 2010. It serves as a trusted acquisition partner for both established and growing brands, leveraging proprietary first-party data to create effective marketing programs. Fluent focuses on customer acquisition, publisher monetization, and advertising technology, aiming to deliver enhanced digital advertising experiences for consumers while providing measurable results for advertisers.

📋 Description

• Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process • Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close • Establish and hit quarterly and annual revenue targets aligned to division growth goals • Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships • Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces) • Position Fluent as a strategic data partner not a vendor within client and agency planning cycles • Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles • Attend and represent Fluent at key industry events, conferences, and agency summits • Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation • Identify upsell, cross-sell, and renewal opportunities across your book of business • Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients • Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams • Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights • Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions • Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities • Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

🎯 Requirements

• 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company • Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking • Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms • Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV • Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations • Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance • Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams • Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level • Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment

🏖️ Benefits

• Salary Range: $140,000 to $160,000 base, $280,000-$320,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. • Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored. • Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (274B) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.