Paid Social Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Achieve the performance targets of Paid Social within the Social and Native Department • Define and execute the Paid Social marketing strategy roadmap across all verticals • Build a high-performing Paid Social team to deliver on strict revenue and profit targets • Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta and TikTok • Work with stakeholders across global offices to align with business goals • Discover and surface additional products/services through competitor research for the paid social affiliate space • Lead with best performance marketing practices and continuously improve marketing opportunities across verticals • Design workflows and guides to upskill and improve the Paid Social team • Build working relationships with affiliate partners • Guide tracking, reporting, and automation requirements with internal teams • Improve landing page experience and conversion rate through A/B testing with the Digital Experience team • Provide regular reporting and strategy roadmap updates to the Leadership Team • Hire, train, develop, and manage team performance • Conduct performance reviews and support direct reports' career development • Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools

🎯 Requirements

• 5+ years of experience of performance marketing on Paid Social platforms • Experience in line management and leading a team of Paid Social buyers • Overall fluency in using ad serving technologies, platforms, and tools • Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions • Team player with all-hands-on-deck attitude and an entrepreneurial mind-set • Experience in Affiliate Marketing and/or LeadGen • Ability to build out and lead a high performing team • Forward thinking, always looking to improve existing activity and identify new opportunities • Excellent communication and collaboration skills, with the ability to work effectively across teams • Ability to co-ordinate with internal teams and external platforms • Familiarity with project management tools like Asana, or Airtable is a plus • A proactive and detail-oriented approach to problem-solving • Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage • Flexibility to work across global time zones and adapt to changing priorities