Senior Demand Generation Manager

Job not on LinkedIn

🕒 August 19

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $145k - $165k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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NetBox Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

NetBox Labs is the commercial steward of open source NetBox, a leading platform for operating, automating, and securing networks and infrastructure. It offers products like NetBox Cloud and NetBox Enterprise, designed to serve as a network source of truth, facilitating network automation, configuration management, and data integration for organizations. With a focus on user community and open-source development, NetBox Labs aims to simplify network management and drive efficiency in network operations.

📋 Description

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel • Own performance reporting for demand generation campaigns • Build and scale an account-based marketing program targeting enterprise accounts in partnership with Sales • Develop tiered ABM account plays and cross-functional alignment • Own end-to-end email nurture strategy across free users, trial accounts, and enterprise prospects • Improve email conversion through testing and segmentation • Partner with marketing colleagues on organic social media strategy, especially LinkedIn and channels relevant to technical and buyer audiences • Manage website updates, campaign landing pages, and conversion optimization projects with agency partners • Coordinate with design, product marketing, and marketing teams to deliver website work on time • Partner with Product Marketing on campaign messaging and asset development • Track, report, and iterate on programs, with accountability for pipeline contribution • Report to the VP of Marketing and collaborate with Sales, Product Marketing, and Customer Success

🎯 Requirements

• 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company • Proven track record building integrated campaigns that drive measurable pipeline • Hands-on ABM experience • Experience in a high-growth startup or scale-up environment • Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot) • Comfortable pulling and interpreting data and making decisions from it • Experience managing website projects cross-functionally with design, product, and marketing teams • Strong written communication skills, including writing web copy and communicating clearly internally • Able to manage multiple programs simultaneously without dropping quality • Bonus: Experience marketing to technical audiences such as network engineers, IT operations, and infrastructure teams • Bonus: Familiarity with open-source communities or product-led growth motions • Bonus: Experience leveraging Claude or other AI tools to accelerate campaign development or automate systems and processes

🏖️ Benefits

• Offers equity • Offers bonus • Equal opportunity employer • Accommodation available during the hiring process