PPC Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage and optimize paid search campaigns • Support the SEM team with analyses and reporting • Work with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI • Manage multiple accounts • Monitor bidding strategies, targeting settings, budgets, search terms and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals • Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax and other paid search areas • Keep up to date with search engine and PPC industry trends • Analyze data-driven insights and identify performance optimization opportunities • Collaborate with Sales, Data and Product stakeholders

🎯 Requirements

• Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads • Proficiency in MS Excel and data manipulation • Google/Bing ads certification, a plus • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience working with paid search tools such as SEM Rush and Google Search Console • Proven experience using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)