Performance Marketing Manager, Paid Social

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $89k - $138k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

NerdWallet

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

💸 Finance

💳 Fintech

💰 Secondary Market on 2021-05

Finance • Fintech

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. The company prides itself on cultivating an award-winning culture that fosters equity and inclusivity, allowing its employees, known as 'Nerds', to thrive. It invests heavily in its workforce through professional development and community engagement, focusing on helping the underserved and unbanked populations through its Corporate Social Responsibility programs. NerdWallet has been recognized for its positive workplace culture and commitment to making a tangible difference in the lives of consumers.

📋 Description

• Drive lead generation across insurance, lending, wealth, mortgage/home equity, banking, investing, and credit card verticals • Own paid social strategy, execution, and performance across multiple verticals • Build campaign structures across Meta, TikTok, and other platforms • Set campaign objectives, bidding strategy, audience approach, budget allocation, and conversion events • Manage campaigns end-to-end, including setup, QA, pacing, troubleshooting, and optimization • Build testing plans for verticals, bidding strategies, conversion events, creative angles, and funnel experiences • Monitor performance and diagnose creative fatigue, tracking gaps, funnel friction, audience limits, delivery issues, and data quality problems • Make budget and pacing decisions based on performance trends and business priorities • Track platform, algorithm, privacy, and ad product changes • Own recurring performance reporting covering results, trends, learnings, risks, and next steps • Translate platform performance into business impact for vertical leads and leadership • Communicate tracking issues, data discrepancies, and testing results • Partner with data, analytics, and engineering teams to define measurement needs and map conversion events • Troubleshoot discrepancies between platform and backend data • Help build measurement frameworks focused on lead quality and business outcomes • Lead creative strategy, including messaging angles, hooks, scripts, static/video/UGC concepts • Write creative briefs and review assets for clarity and platform fit • Build creative testing roadmaps and develop recommendations from results • Evaluate landing pages and funnels for message match, conversion flow, and drop-off • Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and prequalification flows • Ensure creative, landing pages, and tracking are aligned before launch • Manage relationships with platform representatives • Evaluate platform recommendations against NerdWallet's goals and data quality • Track competitor creative, offers, and funnel approaches • Report to the Managing Director

🎯 Requirements

• 5+ years of paid social experience, ideally in performance marketing or lead generation • Bachelor's degree in marketing, business, or a related field, or equivalent practical experience • Direct, hands-on experience running campaigns on both Meta Ads Manager and TikTok Ads Manager is required • Proven track record scaling paid social budgets while maintaining or improving CPA/CAC and ROAS • Experience managing toward lead generation, revenue, ROAS, CPA/CAC, or funnel-based goals • Ability to build paid media strategy from the ground up, including structure, testing, measurement, creative, and optimization • Strong analytical skills and comfort with platform and backend business data • Experience troubleshooting tracking, attribution, or reporting discrepancies • Experience writing creative briefs and giving feedback to creative teams or external partners • Strong project management skills across multiple concurrent verticals and workstreams • Clear, confident communication and ability to translate data into recommendations for non-technical audiences • Preferred: experience advertising on LinkedIn, Reddit, Quora, or X • Preferred: experience in financial services or other regulated categories • Preferred: experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models • Preferred: experience optimizing toward backend events • Preferred: experience with CAPI/server-side tracking and conversion signal quality • Preferred: experience with UGC creative, creator partnerships, or video production workflows • Preferred: comfort working with legal, compliance, or brand review processes in regulated industries • Must be based in the U.S.

🏖️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care • Mental health support • Paid sabbatical after 5 years • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution • Monthly Wellness Stipend • Cell Phone Stipend • Wifi Stipend for remote Nerds • Work from home equipment stipend for remote Nerds • Co-working space subsidy for remote Nerds • Employee Resource Groups • Hackathons and team events • Company-wide events • 8 hours of volunteer time off per quarter • Company match for charitable donations • 401K with 4% company match • Opportunity to test and benefit from new financial products and tools • Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar • Disability and Life Insurance with employer-paid premiums • Equity offered