SEM Campaign Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage and optimize paid search campaigns • Support the SEM team with analyses and reporting • Work with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI and desired results • Manage multiple accounts across existing and new categories • Monitor bidding strategies, targeting settings, budgets, search terms and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals with best-practice principles • Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax and other paid search areas • Track search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data and Product stakeholders • Report to the SEM Manager

🎯 Requirements

• Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Google/Bing Ads certification, a plus • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience working with paid search tools such as SEMrush and Google Search Console • Proven experience using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value) • Detailed knowledge of PPC best approaches, principles and standards • Understanding of how PPC fits into wider digital marketing • Ability to achieve targets and results and impact ROI and revenues • Ability to effectively multitask in a deadline-driven atmosphere

🏖️ Benefits

• Equal employment opportunities and non-discrimination policy • Compensation and training covered under equal employment policy • Remote work arrangement