SEM Campaign Manager

🔥 3 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms • Own channel performance, achieve targets, and explain variances to leadership and stakeholders • Develop and execute PPC strategies covering keywords, audiences, campaign structure, targeting, and display network strategies • Define short-term and long-term strategies and recommend campaign optimization and audience growth opportunities • Guide team members on tactics and approaches supporting commercial priorities • Build and manage testing roadmaps, scale successful experiments, and communicate results to the wider team • Use data-driven insights to identify opportunities and optimize campaign performance • Develop innovative ideas to challenge and reshape existing best practices • Monitor search engine updates and PPC industry trends • Collaborate with Business Development, Product, Data, Engineering, Compliance, and Finance teams • Lead key category accounts and own performance marketing initiatives for assigned verticals • Initiate and own high-impact projects across owned categories • Deliver clear, data-driven insights and recommendations • Experiment with and refine new campaign techniques • Balance short-term commercial BAU with long-term capability development

🎯 Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies • Experience managing large-scale PPC accounts • Strong analytical skills and proficiency in data analysis tools • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools • Experience using external competitive research tools such as SEMrush, Adthena, or similar • Highly motivated with a proven track record of exceeding expectations • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally • Enjoys working in a collaborative team environment and supporting the business in achieving goals • Proficient in Excel • Bachelor’s Degree is required

🏖️ Benefits

• Equal employment opportunity and anti-discrimination protections • Established-company benefits (specific benefits not detailed)