Senior PPC Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage and optimize paid search campaigns • Support the SEM team with analyses and reporting • Ensure campaigns deliver positive ROI and achieve desired results • Manage multiple paid search accounts • Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets, align campaign goals, and ensure search campaigns follow best-practice principles • Recommend and execute strategies for keyword and targeting opportunities, campaign structuring, DSA, PMax, and other paid search areas • Monitor search engine and PPC industry trends and developments • Use data-driven analysis to identify opportunities and recommend performance optimizations • Collaborate with Sales, Data, Product, and other business stakeholders • Report to the SEM Manager

🎯 Requirements

• Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience with paid search tools such as SEMrush and Google Search Console • Proven experience using smart bidding strategies: tROAS, tCPA, maximize conversions, and maximize conversion value • Google/Bing Ads certification is a plus

🏖️ Benefits

• Equal employment opportunities and protection against discrimination and harassment • Compensation and training covered by the equal employment policy