Head of Marketing

🔥 47 minutes ago

🇺🇸 United States – Remote

💵 $145k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Formic

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

Food & Beverage • Logistics • Consulting

Formic is a company that specializes in providing automation solutions for manufacturing, particularly in the food, beverage, chemical, and consumer packaged goods (CPG) sectors. They offer robotic palletizers and packing solutions with a flexible 'Robots-as-a-Service' model, allowing businesses to automate their processes without substantial upfront costs. Formic provides fully supported turnkey systems with monthly rental contracts, offering 24/7 technical support and 100% maintenance coverage. Their approach is designed to enable seamless scaling of production by allowing equipment swapping as production needs evolve, all at a fixed monthly rate. Formic's aim is to democratize and simplify the adoption of robotics in industrial settings, removing the typical financial and operational barriers to automation.

📋 Description

• Own Formic's marketing strategy, positioning, messaging, and market presence • Translate Formic's technology, business model, and customer value proposition into messaging for manufacturers and economic buyers • Own content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, product marketing, and other demand-building channels • Create qualified pipeline across marketing, lead generation, SDR/outbound, ABM, events, paid, organic, partnerships, and emerging channels • Establish pipeline goals and repeatable systems for identifying, engaging, and qualifying ideal customers • Lead and develop the Sales Development function, including targeting, prospecting, messaging, sequencing, coaching, productivity, and performance • Establish funnel definitions, ownership, lead routing, and follow-up processes • Partner with Sales and RevOps on territory priorities, pipeline needs, lead quality, conversion, and market feedback • Measure pipeline contribution, progression, conversion, velocity, and cost by source and channel, connecting investments to closed-won revenue • Lead GTM Engineering using AI, automation, data, enrichment, personalization, and emerging technologies • Own and evolve the marketing technology ecosystem, including CRM integrations, outbound platforms, lead routing, data quality, attribution, and reporting • Build scalable systems for account identification, segmentation, prospecting, personalization, campaign execution, and lead management • Drive disciplined experimentation with measurable hypotheses and outcomes • Ensure GTM infrastructure is reliable, documented, maintainable, and governed • Establish funnel visibility, performance metrics, reporting, operating cadence, and accountability • Lead and align a multidisciplinary organization spanning Marketing, content and creative, lead generation, Sales Development, and GTM Engineering • Build, coach, develop, and hire a high-performing team while addressing performance gaps • Deliver a measurable, scalable marketing and pipeline-generation engine within the first year

🎯 Requirements

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies, with measurable commercial results • Track record of building, improving, and scaling marketing and pipeline-generation systems • Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and Marketing/SDR/Sales collaboration • Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions • Strong technical fluency and experience evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems • Demonstrated ability to apply emerging technologies, experiment rigorously, evaluate results, and scale successful approaches • Strong people leadership, including team building, delegation, coaching, performance management, and leading through growth and organizational change • Creativity, analytical rigor, intellectual flexibility, accountability, and sound judgment in making tradeoffs and changing course based on evidence • Ability to operate strategically and tactically, create clarity from ambiguity, communicate across functions, and stay close to execution • Bonus: Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets • Bonus: Experience building or leading SDR organizations, including account-based and territory-based outbound strategies • Bonus: Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities

🏖️ Benefits

• Equity in Formic through a stock option program • Competitive and uncapped commission structure for commission-eligible roles • Medical, dental, and vision insurance, with 99% of employee premiums covered and 75% coverage for dependents • Optional healthcare buy-up plans • FSA and DCFSA • Employer-paid life insurance • Employer-paid short-term disability and long-term disability insurance • Fully funded Employee Assistance Program (EAP) • Up to 12 weeks of paid parental leave • Company-sponsored 401(k) • One-time home office stipend for fully remote and hybrid employees • Monthly cell phone and internet reimbursement • Flexible PTO policy

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