Integrated Commercial Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

💰 Post-IPO Equity on 2020-03

Healthcare • Manufacturing • Logistics

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Develop and execute integrated marketing strategies and plans that drive growth, customer engagement, revenue, and measurable business results. • Translate business, product, and commercial priorities into coordinated marketing campaigns, investments, and growth initiatives. • Partner with Product Management, Commercial Leadership, and the FHS Centralized Marketing team. • Own marketing strategy, campaign prioritization, messaging, customer journey development, and performance measurement. • Drive brand awareness, demand generation, and customer retention through integrated marketing programs. • Own customer messaging, website strategy, marketing content, and customer journey development. • Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials. • Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs. • Measure performance, optimize marketing investments, and drive ROI. • Lead cross-functional initiatives and ensure centralized campaign execution aligns with business priorities and creates a seamless customer experience.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field. • 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives. • Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans. • Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance. • Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments. • Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges. • Experience in healthcare, technology, SaaS, industrial, or regulated markets. • Demonstrated success developing integrated marketing strategies and demand generation programs. • Experience with digital marketing, website management, social media, email marketing, and events. • Strong analytical skills with the ability to connect marketing activities to business outcomes. • Ability to influence and lead across functions without direct authority.