Content Strategy Lead

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🗽 New York – Remote

🗽 New York – Remote

💵 $70k - $95k / year

⏰ Full Time

🟠 Senior

🧐 Strategy

👻 Ghost score 0%

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Front Row

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🛍️ eCommerce

📣 Marketing

🤝 B2B

💰 Private equity on 2024-10

eCommerce • Marketing • B2B

Front Row is a global commerce and digital agency that helps consumer brands win in marketplaces and direct-to-consumer channels. It provides marketplace acceleration (Amazon, TikTok Shop, 3P/2P account management), content creation and studio services, demand generation (paid media, influencer marketing, SEO), brand building and D2C digital flagship development (Shopify/Shopify Plus, UX, site speed), and business intelligence/AI solutions (Catapult portfolio, retail media tools). Front Row serves beauty, wellness, electronics, fashion and home goods brands with a team of over 550 specialists across multiple offices.

📋 Description

• Own end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG • Develop and maintain content roadmaps aligned with client objectives, seasonal priorities, and platform updates • Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and ad creatives (SBAs, SBVs, DSP) in partnership with Design • Translate brand strategy, insights, and keyword opportunities into creative briefs and recommendations • Ensure creative follows marketplace best practices and brand guidelines • Implement updates informed by SEO insights, customer reviews, and competitor analysis • Conduct content audits for accuracy, consistency, and optimization • Assist in planning and executing A/B or multivariate tests • Track performance metrics and surface insights to senior content leads • Contribute to client presentations with creative performance summaries and test learnings • Collaborate with Performance Marketing, SEO, Brand Strategy, and Design teams • Share emerging category trends and platform updates with peers

🎯 Requirements

• 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles • Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) • Proficiency with Amazon Seller/Vendor Central • Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment • Excellent project management skills, with ability to balance multiple deadlines across clients • Strong collaboration and communication skills • Comfort presenting internally or to clients • Fluency in marketplace best practices • Ability to use Helium10, DataDive, Intellivy, PickFu, and similar tools to support data-driven creative decisions • Knowledge of SEO insights, customer reviews, competitor analysis, and performance metrics including CTR, CVR, traffic, and keyword rank

🏖️ Benefits

• Health, dental, and vision • PTO • 401K matching • Summer Fridays • Educational stipend • Wellness and commuter benefits • Work with a fun, consultative team of experts • Bonus